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Time for travel companies to say what they mean to Google
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Time for travel companies to say what they mean to Google
By PhocusWire | August 1, 2012
A year ago, Google, Bing (Microsoft) and Yahoo announced Schema.org: a taxonomy that would allow webpages to self-describe their content. Read More
What will Apple do in travel? More questions than answers
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What will Apple do in travel? More questions than answers
By Viewpoints | July 30, 2012
A Google search for "what will Apple do?" returns more than two million results. Journalists, analysts, strategists, fanboys and even the odd civilian want to know. Read More
Navigating the rising mobile travel tide - Five pointers for the next 12 months
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Navigating the rising mobile travel tide - Five pointers for the next 12 months
By Viewpoints | July 27, 2012
Putting in place a mobile strategy is no longer a nice-to-have, it is the essential weapon in a fast-paced and competitive sector. Read More
Busting five myths about mobile applications for hotels
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Busting five myths about mobile applications for hotels
By Viewpoints | July 24, 2012
Over the last few months I have been very disappointed by hearing several hotel Internet marketing companies dismissing mobile applications as part of a hotel’s mobile marketing strategy. Read More
Google sees last minute travel queries go mobile, desktop takes a dive
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Google sees last minute travel queries go mobile, desktop takes a dive
By Linda Fox | July 19, 2012
Google has recorded quite a spike in queries for last minute travel products from mobile devices in recent months Read More
A rough guide to attribution marketing in travel
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A rough guide to attribution marketing in travel
By Viewpoints | July 9, 2012
It’s been said by many that to make attribution worthwhile you need a fixed idea about how your individual channels contribute to a lead or a sale. Read More
British Airways and the Know Me saga: Should companies run image checks on customers?
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British Airways and the Know Me saga: Should companies run image checks on customers?
By Sean O'Neil | July 9, 2012
British Airways has created a stir with its plan to run identity checks on "very important" business passengers. Read More
Kayak prices IPO at up to $25 per share, hopes to raise $100 million
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Kayak prices IPO at up to $25 per share, hopes to raise $100 million
By Kevin May | July 9, 2012
Don't rub your eyes - 21 months after announcing its intention to hit the public financial markets, Kayak is almost there, setting an opening share price at $25. Read More
More chaos in the purchase funnel - meta-meta travel search
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More chaos in the purchase funnel - meta-meta travel search
By Kevin May | July 6, 2012
Just as suppliers are trying to get closer to customers and almost everyone seems to lament the number of websites they have to visit before booking....... meta-meta search sticks it's oar in. Read More
What is new in hotel distribution? Not a lot actually
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What is new in hotel distribution? Not a lot actually
By Glenn Gruber | July 2, 2012
After three and a half days of wandering around the annual HITEC event in the US, I will argue there is not much going on in hotel distribution. Honestly. Read More
What happened two years ago today?
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What happened two years ago today?
By Kevin May | July 1, 2012
As the second quarter of 2010 drew to a close, Google's widely rumoured acquisition of ITA Software had already moved past the "if" category to "when". Read More
Throwing voice search into the mix to get flight, hotel and rail results
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Throwing voice search into the mix to get flight, hotel and rail results
By Kevin May | June 29, 2012
Voice search, to some extent, is still in its relative infancy in the travel industry despite the buzz around Apple's Siri and the voice recognition capabilities of Google Android. Read More
Travel apps take a seat in the Google TV sandbox
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Travel apps take a seat in the Google TV sandbox
By Kevin May | June 27, 2012
Plenty of hullabaloo expected around the Google IO event this week, with Mobiata expecting to take advantage with the debut of two apps designed for the new Google TV. Read More
Are small tourism businesses really ready for the mobile revolution?
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Are small tourism businesses really ready for the mobile revolution?
By Stephen Joyce | June 26, 2012
For years we’ve been told that "this year will be the year of mobile". Unfortunately, for many of us, this tiresome line became mundane and predictable years ago. Read More
Rethinking the art gallery experience for travellers using technology
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Rethinking the art gallery experience for travellers using technology
By Viewpoints | June 22, 2012
We’ve all been there - you’re in a fascinating foreign city, with decades of art, history and culture all around you... Read More