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YouTube channel revamp on June 5 affects travel marketers

By Sean O'Neil | June 3, 2013

On June 5, YouTube's redesign goes into effect for all brand channels. Also, a fun fact: The number of people searching for travel videos on YouTube doubled in the last year. Read More

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New ad alert: Google Ad Image Extensions

By Nick Vivion | May 24, 2013

In the endless battle for advertising dollars in search, Google has been rolling out new products that encourage more engagement with paid links over organic results. The most recent is Google Ad... Read More

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Collateral damage: Google cannibalizing its own PPC revenues?

By Nick Vivion | May 24, 2013

For the first time, there's ample empirical evidence that Google may actually be cannibalizing its PPC revenues in the travel vertical after entering the market with competing products. Read More

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Google launches destination advice on top attractions, plus conversational search

By Sean O'Neil | May 22, 2013

The top attractions at a destination are automatically highlighted in a promotional bar when you search Google for "top things to do at destination X." Read More

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Successful acquisition? Why Yahoo buying Tumblr fails on four tests

By PhocusWire | May 21, 2013

Yahoo's decision to buy Tumblr is bad news for Marissa Meyer's shareholders, because the deal fails the four tests of a successful acquisition. Read More

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Will Google do an Amazon and one-click-checkout the rest of the web

By PhocusWire | May 18, 2013

While Amazon offers the convenient checkout service to retail-website builders, other retailers are understandably loath to embrace the e-commerce giant's tools. Read More

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DEVICES - Product news, launches and more - May 2013

By PhocusWire | May 16, 2013

WhichAirline unleashes visual flight search apps for iOS and Android. Read More

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Visual opinions - Understanding video reviews in the travel industry

By Viewpoints | May 16, 2013

Last year, one of YouTube's executives told a conference that around 90% of all web traffic will soon be video. Read More

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Mobile payments get serious on Google as Wallet evolves to handle travel [UPDATE]

By Nick Vivion | May 15, 2013

With mobile e-commerce predicted to reach over $278 billion by 2015, the mobile payments sector is heating up - and Google is at the head of the pack, announcing the next iteration of Google Wallet at... Read More

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Mobile and video influence Middle East travelers, but technology restrains conversions

By Karthick Prabu | May 15, 2013

Google has unveiled data to show how travellers in the United Arab Emirates and Saudi Arabia travelers use mobile, video and search engines in their travel decisions. Read More

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Travel content marketing across the funnel: Moving from IF to HOW

By Viewpoints | May 14, 2013

Here we go again: yet more nagging about SEO and keeping up to date with the almighty G’s latest industry-wrecking whims? Well, almost but not quite – hopefully. Read More

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Multilingual and multiregional SEO - a step-by-step guide

By PhocusWire | May 8, 2013

Take on the task of multilingual and multiregional SEO and you know that you have taken a step forward as an SEO expert. Read More

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Google versus Facebook - from an advertising perspective [INFOGRAPHIC]

By Kevin May | May 8, 2013

There is a new kid in town when it comes to online marketing - Facebook, after years of trying to convince marketers that it was a viable platform, is starting to make its mark. Read More

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How to banish those horrid and low-quality links to a hotel website

By Viewpoints | May 7, 2013

Let me ask you something: As a hotel, why would you want links from irrelevant sites pointing to your website? Read More

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What are people happy to pay to wear Google Glass?

By PhocusWire | May 7, 2013

Want one! Awesome!! Forget the latest iteration of the iPad, iPhone et al, this year's must-have tech gadget will undoubtedly be Google Glass. Read More

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