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News / Technology

How Apple, Google and others are creating the Internet of You

By PhocusWire | March 31, 2014

SYSTEMS: Forget the Internet of Things for a moment - with wearable technology some of the biggest tech brands in the world are working hard to capture a new wave of how consumers interact with each Read More

News / Technology

Where is Google heading next? [VIDEO]

By Kevin May | March 25, 2014

Electric cars, balloon-housed wifi networks, future of search and people being always connected - welcome to Google CEO Larry Page's mind. The boss of the search giant appeared as a guest at a rece Read More

News / Distribution

How to win, manage and optimise Hotel Prices Ads on Google

By Viewpoints | March 24, 2014

As we all know, Google entered the hotel metasearch game with the introduction of Google Hotel Price Ads (HPA) in a number of Google products. These included Google Hotel Finder, Google Maps, Googl Read More

News / Online

Can you beat Google in vertical search?

By PhocusWire | March 18, 2014

MARKETING: SEO and SEM were never particularly easy disciplines to master - and that was before Google decided to wade into a number of sectors with its own tools (not least, travel). All is not los Read More

News / Online

More big changes coming to Google search results

By PhocusWire | March 14, 2014

MARKETING: Articles claiming search and SEO are dead are too numerous to mention, not least when every time the omnipresent search engine in the majority of countries around the world (Google) perfo Read More

News / Distribution

Seizing the local ground - tips for destinations on creeping up search rankings

By Viewpoints | March 11, 2014

Local hotels, especially boutique properties, are facing interesting challenges in today’s digital marketplace. On the one hand, online travel agents are bringing visitors and exposure to the smaller Read More

News / Distribution

Ryanair back on the GDS after ten years via Travelport agreement

By Kevin May | March 11, 2014

Travelport will be the first global distribution system to have Ryanair fares for a decade after a significant u-turn in strategy by the low cost carrier. In a multi-year agreement announced by the Read More

News

Disrupt the hotel technology sector? Make a Google Analytics for rates

By Kevin May | March 7, 2014

Hotel technology usually comes at a cost - but OneTwoTrip has developed a slightly Utopian attitude to it all and created what it says is a "Google Analytics for rates". Released this week to coinc Read More

News / Technology

Bluetooth LE v NFC showdown [INFOGRAPHIC]

By Glenn Gruber | March 2, 2014

For many years marketers have known that if they could just get the right offer at the right time in front of their customers they could increase conversion dramatically. Similarly, businesses unde Read More

News / Technology

Place-based messaging could give travel marketers a bleeding edge advantage

By Nick Vivion | February 28, 2014

There's a new place-based messaging app in town, and it could be the bleeding edge that certain brave travel marketers embrace. Flyby Media allows users to send messages to each other using real-wo Read More

News / Online

How have the Big Five tech giants compared on the acquisition battlefield? [INFOGRAPHIC]

By Nick Vivion | February 27, 2014

Simply Business, a business insurance provider in the UK, has aggregated the acquisition histories of the Big Five tech companies into a handy interactive infographic. The graphic takes a look at t Read More

News / Online

Japan industrial tourism, Uber in Riyadh, Hotels.com states the obvious, and more

By PhocusWire | February 25, 2014

This is a roundup of product news and announcements for travel MARKETING in tourism and hospitality for February 2014. Thursday 27 February 2014: Japan industrial tourism website launched A Read More

News / Technology

Mobile watch: Google tinkers with Hotel Finder interface

By Nick Vivion | February 25, 2014

Google is tinkering with the way that hotels are laid out on mobile, making the mobile experience much more streamlined for Hotel Finder advertisers. As noted on the travel search blog at Koddi, so Read More

News / Technology

How to win in the hyper-competitive app marketplace

By PhocusWire | February 25, 2014

DEVICES: Getting noticed in the various device application stores (iTunes, Google Play, etc) may not be as difficult as winning in the search engines, but it's not far off - not least with thousands Read More

News / Technology

Mobile first: Click-to-call increasingly essential for UK smartphone users

By Nick Vivion | February 24, 2014

Recent research highlights the increasing importance of "click-to-call" functionality for smartphone users, especially within the travel sector. The survey asked 1,500 people in the UK about their Read More

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