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News / Online

Shoot this - SEO tactics to make YouTube perform for brands

By PhocusWire | April 21, 2014

MARKETING: Travel brands have become so focused (obsessed?) with how they perform in Google search that they often forget about that other enormous search engine owned by Google - YouTube. Like its Read More

News / Online

Report: Trivago UK nearly vanishes from Google search visibility

By Sean O'Neil | April 17, 2014

Trivago.co.uk, the British arm of the hotel search engine owned by travel giant Expedia Inc, appears to have vanished from search visibility -- possibly as the result of a Google penalty for breaking Read More

News / Online

Google study: Online travel purchases by channel, steps taken and time period

By Karthick Prabu | April 15, 2014

With customer buying behavior constantly evolving, online travel brands are constantly tuning their approach towards purchase patterns and other factors. Google has analyzed about 36,000 Google Ana Read More

News / Technology

Does the rise of mobile apps mean decline of the open web?

By PhocusWire | April 14, 2014

DEVICES: How consumers use their devices seems to run in a kind of cycle - one minute we are apparently hearing the death knell of apps as the mobile web improves, but as users - forever creatures o Read More

News / Distribution

Digital love-in: Why Twitter, Facebook, Google and Amazon want to be each other

By PhocusWire | March 31, 2014

SOCIAL: Gone are the clear boundaries between a retailer like Amazon and a search engine such as Google. Add some social media into the mix and the two major networks are also changing their stripes Read More

News / Distribution

In defence of online travel agencies - they are not evil

By Viewpoints | March 31, 2014

There are multiple opinion pieces pushing ways in which hoteliers can free themselves from online travel agencies and increase their own direct bookings. NB: This is an analysis by Sabrina Lugo at Read More

News / Distribution

Thomas Cook keeps eye on stealthy Field Trip

By Linda Fox | March 31, 2014

Travel companies could be in for a shock if Google's moves with Field Trip become a play for holiday spending money. According to Thomas Cook digital expert John Straw, the search giant has been 'v Read More

News / Technology

How Apple, Google and others are creating the Internet of You

By PhocusWire | March 31, 2014

SYSTEMS: Forget the Internet of Things for a moment - with wearable technology some of the biggest tech brands in the world are working hard to capture a new wave of how consumers interact with each Read More

News / Technology

Where is Google heading next? [VIDEO]

By Kevin May | March 25, 2014

Electric cars, balloon-housed wifi networks, future of search and people being always connected - welcome to Google CEO Larry Page's mind. The boss of the search giant appeared as a guest at a rece Read More

News / Distribution

How to win, manage and optimise Hotel Prices Ads on Google

By Viewpoints | March 24, 2014

As we all know, Google entered the hotel metasearch game with the introduction of Google Hotel Price Ads (HPA) in a number of Google products. These included Google Hotel Finder, Google Maps, Googl Read More

News / Online

Can you beat Google in vertical search?

By PhocusWire | March 18, 2014

MARKETING: SEO and SEM were never particularly easy disciplines to master - and that was before Google decided to wade into a number of sectors with its own tools (not least, travel). All is not los Read More

News / Online

More big changes coming to Google search results

By PhocusWire | March 14, 2014

MARKETING: Articles claiming search and SEO are dead are too numerous to mention, not least when every time the omnipresent search engine in the majority of countries around the world (Google) perfo Read More

News / Distribution

Seizing the local ground - tips for destinations on creeping up search rankings

By Viewpoints | March 11, 2014

Local hotels, especially boutique properties, are facing interesting challenges in today’s digital marketplace. On the one hand, online travel agents are bringing visitors and exposure to the smaller Read More

News / Distribution

Ryanair back on the GDS after ten years via Travelport agreement

By Kevin May | March 11, 2014

Travelport will be the first global distribution system to have Ryanair fares for a decade after a significant u-turn in strategy by the low cost carrier. In a multi-year agreement announced by the Read More

News

Disrupt the hotel technology sector? Make a Google Analytics for rates

By Kevin May | March 7, 2014

Hotel technology usually comes at a cost - but OneTwoTrip has developed a slightly Utopian attitude to it all and created what it says is a "Google Analytics for rates". Released this week to coinc Read More

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