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News / Distribution

Behold, a CPC attribution model for hotels using Google, TripAdvisor, Facebook and metas

By Kevin May | August 8, 2014

The value of each click on CPC campaigns isn't necessarily the value that you are paying. Some clicks are worth more than others yet that's not how the budget is allocated. I haven't seen any compl Read More

News / Technology

Seven critical elements for a successful hotel website (which often get forgotten)

By Viewpoints | August 7, 2014

Hotels have priorities when it comes to maintaining their websites - but there are many, less obvious tactics they should all doing as well. NB: This is an analysis by Kelsey Nupnau, interactive ma Read More

News / Online

Dear Google, I am writing an open letter from the search wilderness

By Viewpoints | August 5, 2014

Dear members of the Google Search team, its VPs, board members, advisors, shareholders and anyone with a couple of minutes to spare. I write this letter in the forlorn hope that somebody within the Read More

News / Technology

The rise of mobile ad spending in the travel industry

By Viewpoints | July 31, 2014

A sea of change is coming to the digital ad spend landscape in the travel industry. NB: This article is written by Mary Russell, a copywriter at PhoCusWright. Desktop spend on the decline Whi Read More

News / Technology

What Facebook and Google can do to break out of their own monopolies

By PhocusWire | July 30, 2014

MARKETING: The dominance that Google and Facebook have over search marketing and social media respectively is, on the one hand, a prime example of two companies executing their core principles to ma Read More

News / Technology

HomeAway refreshes its mobile app for owners, LAN and TAM get apps, and more

By PhocusWire | July 29, 2014

This is a roundup of product news and announcements for travel DEVICES in tourism and hospitality for July 2014. Thursday 31 July 2014: HomeAway refreshes its mobile app for owners In the up Read More

News / Online

Zero patience, zero wait: the reality of online travel shopping

By Viewpoints | July 29, 2014

Gone in half the blink of an eye. Online travel shoppers, that is. NB: This is an analysis by Manav Mital, CEO and founder of Instart Logic. Visitors are less likely to return to a site that is Read More

News / Technology

Google Maps to offer Explore functionality in direct competition for local discovery

By Nick Vivion | July 24, 2014

The travel space has long been in search of a winner in the local discovery space, especially as the smartphone fuels more local and contextual interest. Apps like Foursquare are evolving to focus Read More

Webinars / Distribution

WEBINAR VIDEO - Understanding hotel metasearch marketing and measuring its ROI

By Kevin May | July 22, 2014

Digital marketing and measuring ROI don't always go hand in hand, but that's changing for the hospitality industry. The emergence of metasearch channels like Google Hotel Price Ads has enabled the Read More

News / Online

Free for a while - Streetview guides by OTAs in prime spot on Google Maps

By Kevin May | July 21, 2014

Hotels have been recording Google Streetview walk-throughs for a while now - it makes marketing sense as a cool showcase of a property. It's not a cheap exercise, inevitably - hotels have to work w Read More

News / Distribution

Metasurge: How to navigate the growth in metasearch for hotel brands

By Nick Vivion | July 18, 2014

L2 Thinktank has applied its marketing intelligence brain to metasearch, coming up with an overview of the state of metasearch. The focus is on how hotel brands can leverage metasearch to enjoy an adv Read More

News / Technology

What is behind the trend by brands to split mobile apps

By PhocusWire | July 16, 2014

DEVICES: The evolution of mobile travel has seen a variety of strategies emerge - from evaluating whether to go first with a mobile website or mobile app when targeting users, to which platform to b Read More

News / Online

Hackers can destroy a business on Google Maps

By PhocusWire | July 9, 2014

MARKETING: Every now and again you hear of a tale of woe which illustrates the vulnerability that many companies face when it comes so-called open web and the efforts of some smart hackers. Small tr Read More

News / Technology

Fireside chat with the Google co-founders

By PhocusWire | July 8, 2014

SYSTEMS: Google is so intertwined in the digital lives of consumers and the industry that when the two men that started it all sit down to opine about a variety of issues it's usually worth tuning i Read More

News / Online

Smarty pants meet Smarty Pins, the new travel game from Google

By Nick Vivion | July 2, 2014

"Putting trivia on the map" is the tagline from the new travel trivia game from the Google team. The game places trivia questions within the context of a map, which creates an engaging place-specific Read More

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