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How page one on Google has changed for travel brands (and what to do about it)

By Kevin May | October 7, 2016

There are many in the travel industry who look back fondly on the Glory Days of SEO - the era before Google starting making changes to its search pages. The apparent golden age of digital marketing Read More

News / Online

The five cities seeing the fastest rise of travel-related Google search interest

By Sean O'Neil | September 29, 2016

Google has combined its data on travel-related search behavior with data from Sojern, an advertising platform, to try to get a more complex view of traveler research patterns. It turns out that Rey Read More

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That noise you can hear is self-management dying on Airbnb and vacation rentals

By Viewpoints | September 26, 2016

No matter how you cut it, this was a rough week for those who believe owner-managed vacation rentals are the future of the short-term accommodation space. "How can I say that", you ask? Let’s read Read More

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Google debuts Trips, a mobile app to plan travel itineraries faster

By Sean O'Neil | September 19, 2016

Today Google launches its first all-in-one travel app, Google Trips. The free app aims to be a personalized tour guide available for Android or Apple devices. The most powerful trick of Google Trip Read More

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Why travel needs to design mobile-first customer journeys

By Viewpoints | September 14, 2016

We all know this - smartphones are changing how people search and make purchase decisions. And when it comes to travel, in particular, consumers increasingly use their smartphones in real-time to d Read More

News / Technology

For big travel firms, the mobile struggle is real

September 13, 2016

The world is now, indisputably, mobile-first. In 2015, the number of smartphone users worldwide surpassed 2.5 billion. NB This is a viewpoint by Travis Katz, co-founder and CEO of Gogobot. In th Read More

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Datalex' API partnership gets interesting

By Martin Cowen | September 9, 2016

One to file in the "keep an eye on" folder - Google has bought Apigee for $625 million. Apigee is a NASDAQ-listed API management specialist and the purchase release soundbites come from the senior Read More

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Looking at Liam's travel micro-moments

By Linda Fox | September 7, 2016

Google continues to release interesting snippets around search behaviour in travel as part of its travel micro-moments marketing push. Just two months ago, it unveiled a Playbook as a guide to the Read More

News / Online

A bizarre tale of tourism, sheep and Google Street View

By Kevin May | September 1, 2016

For many, the Faroe Islands is a territory somewhere in the North Atlantic that is famous for being the whipping boy of European footballing nations. Whilst the latter has changed somewhat in recen Read More

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Singapore startup beats the big boys with self-drive taxi trial

By Kevin May | August 25, 2016

The likes of giants such as Uber, Tesla and Google might get all the attention when it comes to self-driving vehicles - but a South East Asian startup has stolen their thunder. Singaporean newbie N Read More

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TripAdvisor lists hotels on Google, Kayak, and Trivago, edging closer to meta metasearch

By Sean O'Neil | August 24, 2016

Over the past couple of months, TripAdvisor has been participating in Google's hotel metasearch program. For selected hotels, consumers are seeing TripAdvisor as a place to book. Clicking on th Read More

News / Online

New markup standards give hospitality rich cards a lot more structure

By Viewpoints | August 18, 2016

Imagine you’re traveling for work last-minute (difficult, I know). Time is of the essence, and you couldn’t book a hotel room before you left. Like most hotel bookings made from a mobile device, you n Read More

News

TrustYou soars thanks, in part, to Google [UPDATED]

By Sean O'Neil | August 17, 2016

TrustYou, the hotel guest feedback platform, has had a big 2016 already. Since last winter, the Munich-based company has been powering Google hotel scores for search and maps where TrustYou finds a Read More

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Move over Pikachu, Google is ready to Tango with travel

By Marisa Garcia | August 12, 2016

Silicon Valley’s San Jose Airport has taken the notion of navigating the terminal one step further by giving customers an augmented reality (AR) view of their surroundings. Instead of looking down Read More

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Google goes guerilla with Rio content site - no Olympic Rings to be seen

By Marisa Garcia | August 4, 2016

Google's in-house creative agency The Zoo has added new features to its "All of Brazil Plays" to coincide with a significant global sporting event taking place in Rio de Janeiro over the next few week Read More

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