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Google tests single hotel deal placements in search

By Viewpoints | October 24, 2016

For a month now, Google has been experimenting with displaying centered content for a single hotel result, a new advertising placement popping up for points of sale worldwide. NB: This is a guest v Read More

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Rumours versus reality (with a bit of mischief thrown in) for travel search

By Kevin May | October 21, 2016

Even before the latest in a Long Line Of Unsubstantiated Rumours about Skyscanner materialised, many were pondering the fate of the travel search sector this week. The trigger, somewhat inevitably, Read More

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What Google's new, separate mobile search index implies for travel

By Viewpoints | October 21, 2016

Last week’s announcement that Google will create separate indexes for mobile and desktop results— and will be treating mobile as the primary index — is the inevitable conclusion of the company’s protr Read More

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Amadeus suggests four online travel scenarios for 2020

By Martin Cowen | October 19, 2016

The latest analysis from Amadeus uses a "scenario planning" methodology to paint a picture of what the future might hold for online travel agents. But unlike many similar projects, the future Amade Read More

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Google is deadly serious about Trips app, monetisation issue aside

By Kevin May | October 18, 2016

Google is clearly rather pleased with the recent full launch of its Trips application for mobile devices. The free app (available on both Android and Apple devices) aims to be a personalised tour g Read More

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Google adds airfare forecasts and hotel loyalty marketing to metasearch

By Sean O'Neil | October 17, 2016

Even when Google enhances its search in unoriginal ways, the travel industry needs to take notice because the search giant might someday become a major booking tool for consumers. Here are Google's Read More

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Google brings tourist attraction to life with virtual reality dinosaurs

By Kevin May | October 17, 2016

It would be fair to say that many examples of virtual reality in the travel sector have yet to convince travellers and the industry of its overall usefulness. Many are yet to be persuaded that 360- Read More

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Google Trips: A step in the right direction, but only a step

By Sponsored Content | October 12, 2016

Google Trips got a good bit of attention on its recent release in September, but I’m not sure I understand the fanfare. NB: This is a viewpoint by Alan Young, president and co-founder of Puzzle Par Read More

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How page one on Google has changed for travel brands (and what to do about it)

By Kevin May | October 7, 2016

There are many in the travel industry who look back fondly on the Glory Days of SEO - the era before Google starting making changes to its search pages. The apparent golden age of digital marketing Read More

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The five cities seeing the fastest rise of travel-related Google search interest

By Sean O'Neil | September 29, 2016

Google has combined its data on travel-related search behavior with data from Sojern, an advertising platform, to try to get a more complex view of traveler research patterns. It turns out that Rey Read More

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That noise you can hear is self-management dying on Airbnb and vacation rentals

By Viewpoints | September 26, 2016

No matter how you cut it, this was a rough week for those who believe owner-managed vacation rentals are the future of the short-term accommodation space. "How can I say that", you ask? Let’s read Read More

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Google debuts Trips, a mobile app to plan travel itineraries faster

By Sean O'Neil | September 19, 2016

Today Google launches its first all-in-one travel app, Google Trips. The free app aims to be a personalized tour guide available for Android or Apple devices. The most powerful trick of Google Trip Read More

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Why travel needs to design mobile-first customer journeys

By Viewpoints | September 14, 2016

We all know this - smartphones are changing how people search and make purchase decisions. And when it comes to travel, in particular, consumers increasingly use their smartphones in real-time to d Read More

News / Technology

For big travel firms, the mobile struggle is real

September 13, 2016

The world is now, indisputably, mobile-first. In 2015, the number of smartphone users worldwide surpassed 2.5 billion. NB This is a viewpoint by Travis Katz, co-founder and CEO of Gogobot. In th Read More

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Datalex' API partnership gets interesting

By Martin Cowen | September 9, 2016

One to file in the "keep an eye on" folder - Google has bought Apigee for $625 million. Apigee is a NASDAQ-listed API management specialist and the purchase release soundbites come from the senior Read More

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