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News / Distribution

OTA Insight launches new parity tool for revenue management

By Mitra Sorrells | June 19, 2018

Hoteliers have a new tool to help them analyze and optimize distribution costs. Read More

Opinion / Online

Google: Travel's closely watched obsession

By Douglas Quinby - Phocuswright | June 15, 2018

Google's entry into metasearch may be more than half a decade old, but it continues to be a closely watched obsession for the travel industry. Read More

News / Distribution

Amazon tops list of alternative platforms consumers would use to book travel

By Mitra Sorrells | June 13, 2018

As speculation simmers regarding whether – or when - Amazon will make a foray into travel, a new survey finds 44% of travelers say they would be comfortable booking their trips on the e-commerce site.... Read More

News / Technology

Listen up: Travel marketers need to pay attention to voice search

By Stuart Butler - Fuel | June 12, 2018

There’s a lot of coverage in the media about Google, Amazon and Apple (ok, AND Microsoft) regarding the race to dominate the voice assistant space. Read More

News / Online

Diners trust TripAdvisor over Yelp, Google for restaurant recommendations

By Jill Menze | June 12, 2018

TripAdvisor is asserting its position as an influencer in the restaurant scene with a new study claiming consumers prefer the platform as a dining resource over Google, Facebook and Yelp. Read More

News / Online

Modern travel marketing, part 1: SEO strategy

By Mitra Sorrells | June 4, 2018

Throughout June, we're looking at a variety of topics under the umbrella of digital marketing. We start with an analysis of the current state of search engine optimization, which today could be renamed... Read More

Opinion / Online

Travel, data security and false narratives around Facebook

By Clayton Reid - MMGY Global | May 29, 2018

The disclosure of Facebook data breaches during the U.S. presidential election has created a shudder across the marketing landscape. Read More

News / Online

How organic search is becoming ineffective for hotels on Google

By Kevin May | May 23, 2018

Most conversations that involve digital marketing and the efforts of hotels and online travel agencies to gain exposure usually revolve around advertising. Read More

News / Online

VIDEO: Google on its progress in travel so far (read: substantial)

By PhocusWire | May 22, 2018

Google has lots of folk in a senior leadership positions who have some degree of responsibility for its focus on travel. Read More

News / Technology

Google says forget app versus mobile web, it's app and mobile web

By Martin Cowen | May 16, 2018

A recent Think with Google article suggests that "app versus mobile web" arguments should be consigned the recycle bin and that brands need to start thinking how these two "unique" formats can work to Read More

Interview / Technology

Phocuswright Europe 2018 Preview: Q&A with Google's Richard Holden

By PhocusWire | April 30, 2018

Ahead of the event, he discusses how Google has no plans to become an OTA, the importance of search and more. Read More

Notated News / Technology

Meet the ultra-smart new head of AI at Google

By Tom Simonite - Wired | April 19, 2018

Google's heavy investment in artificial intelligence has helped the company’s software write music and beat humans at complex board games. Read More

News / Online

Google tests activities search platform with a twist

By Kevin May | April 10, 2018

No need to panic just yet - it's only a test, of course - but Google has quietly built a search engine for tours and activities. Read More

News / Online

Google's stealth lab tests new travel products

By Kevin May | March 29, 2018

An app focusing on corporate travel services and an additional app for the Local Guides community are in the works at the Google "incubator". Read More

News / Distribution

A data dive into the power and positioning of Google Flights

By Viewpoints | March 15, 2018

This is a viewpoint from Gitit Greenberg, director of digital insights at SimilarWeb. When the biggest name in technology decided to create a targeted product for travel in 2011 it set off alarm Read More

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