Google

News / Online

What are travelers on Google searching for?

By Jill Menze | April 19, 2021

According to TripsToDiscover, searches are up dramatically for travel products since January 1, 2021. Read More

Opinion / Online

Is Google's zero-click search a threat or opportunity for hoteliers?

By Max Starkov - hospitality consultant and strategist | April 9, 2021

Google's "zero-click" reality means hoteliers need to focus on optimizing their properties' websites and using effective content marketing strategies. Read More

News / Online

Google Maps adds augmented reality for airports and stations

By Linda Fox | March 31, 2021

Google Maps says it's making 100 AI-led improvements this year. Read More

Opinion / Distribution

Google’s free booking links for hotels – too good to be true?

By Craig Stewart - Freetobook | March 29, 2021

Freetobook’s co-director Craig Stewart suggests property owners to take advantage on Google's recent shift in strategy and see how this one plays out. Read More

Opinion / Online

First-party data: The elusive key to travel's recovery

By Tedd Evers - TripTuner | March 22, 2021

As travel resumes, brands need to adopt new tech-enabled listening techniques that don't rely on prior behavior data. Read More

News / Distribution

Airlines turn to traveler intent data to forecast demand

By Linda Fox | March 15, 2021

As restrictions lift and travel recovers, historical booking data can no longer be relied on. Read More

News / Distribution

One year on from COVID, Italian hoteliers recognize Booking.com is not the enemy

By Mitra Sorrells | March 12, 2021

Florence hotelier Giancarlo Carniani checks in to explain what has changed - and what remains the same - since last March. Read More

News / Distribution

VIDEO: What Google's overhaul of hotel booking ads really means

By Kevin May | March 9, 2021

We speak to hotel consultancy and digital marketing specialist Mirai's CEO, Pablo Delgado, to understand what the development means for all players in the hotel marketing ecosystem, including Google's... Read More

News / Distribution

Google eliminates fees for hotel booking links

By Mitra Sorrells | March 8, 2021

Now in addition to up to four paid ad slots, Google will provide an extensive organic list of booking options, such as the hotel website, online travel agencies and other travel sites. Read More

News / Online

Google fined €1.1M for deceptive hotel ratings in France

By Mitra Sorrells | February 16, 2021

Google has also agreed to remove its ratings and use those provided by Atout France, the country's tourism agency. Read More

News / Online

VIDEO: Peter Kern on how COVID gave Expedia Group “courage”

By Jill Menze | December 29, 2020

Speaking at his first Phocuswright Conference since assuming leadership of Expedia Group, Peter Kern discussed the company's multi-brand strategy, Google and more. Read More