Google

News / Technology

Sabre, Google to launch tech platform driving personalization in travel

By Jill Menze | October 23, 2020

Called Sabre Travel AI, the platform is being developed as part of the 10-year partnership Sabre and Google announced in January. Read More

Opinion / Online

Travel brands eager for a hit on Google might be disappointed

By Robert Cole - RockCheetah and Phocuswright | October 22, 2020

Travel industry expert and analyst Robert Cole dives into the antitrust probe into Google and finds there is little there that will appease concerns in the travel industry. Read More

News / Online

Travel industry reacts to Google antitrust probe in the U.S.

By PhocusWire | October 20, 2020

Google, it is claimed, has abused its dominant position in search and advertising to keep competition down. So, how is the industry reacting so far? And what about Google itself? Read More

News / Online

U.S. Justice Department files antitrust lawsuit against Google, travel brands brace for proceedings

By Linda Fox | October 20, 2020

The Justice Department is claiming that Google has abused its dominant position in search and advertising to keep competition down. Read More

Opinion / Technology

Big Tech is eyeing the travel industry again with autonomous vehicle push

By Alex Bainbridge - Autoura | October 20, 2020

If the OTAs don't get involved now, tourist ground transportation and vehicle-based sightseeing will be handed over to Big Tech and it won't ever come back to the OTA's collective sphere of influence on... Read More

News / Online

Expedia, Agoda, Traveloka, Ixigo on opportunities and challenges post-COVID

By Mitra Sorrells | October 2, 2020

The four online travel agencies are finding new ways to serve their primarily domestic audiences and remain relevant while travel volumes are down. Read More

News / Online

Google says private accommodation is recovering faster than hotels on a global scale

By Linda Fox | October 1, 2020

The search giant highlights uncertainty, domestic trips and hygiene as dominating travel searches in Asia Pacific but eagerness to travel is lukewarm in many global markets. Read More

Opinion / Distribution

What are the forces shaping airline distribution in a pandemic world?

By Mario Gavira | October 1, 2020

Airline distribution was already going through a seismic shift before the crisis broke, yet the pandemic has turned all the underlying market dynamics upside down. Here's how the market unravels. Read More

Opinion / Distribution

How hotels can work alongside Google in the post-pandemic era, part two

By Max Starkov | September 10, 2020

In the second part of this analysis, we look at how hotels can implement a post-crisis Google strategy. Read More

Opinion / Distribution

How hotels can work alongside Google in the post-pandemic era, part one

By Max Starkov | September 7, 2020

Despite the COVID-led crisis in the industry, hotel marketers cannot ignore Google in the same manner as they could not have done so over any of the previous 20 years. Read More