Google


A review of 2018, a preview for what's next: Travel marketing
A review of 2018, a preview for what's next: Travel marketing
By Mitra Sorrells | December 5, 2018
As we look ahead to 2019, we asked MMGY Global CEO Clayton Reid to share thoughts on the future of travel and what lies ahead for marketing and advertising strategies, the growing influence of Google... Read More
News | Online
Amid hotel distribution wars, Google will be the last site standing
Amid hotel distribution wars, Google will be the last site standing
By Marco Benvenuti - Duetto | December 4, 2018
In an ideal situation for hotels, travelers looking for overnight accommodations would just come directly to them - by walking into the lobby, calling a 1‐800 number or visiting the hotel’s... Read More
Opinion | Distribution
Baarb - Summit pitch winner at Phocuswright 2018
Baarb - Summit pitch winner at Phocuswright 2018
By Kevin May | December 3, 2018
This enterprise B2B platform is helping global travel brands deliver hyper-relevant search results based on travelers' preferences. Read More
Interview | Startups
PODCAST: PhocusWire PundIT Show #16
PODCAST: PhocusWire PundIT Show #16
By Kevin May | November 30, 2018
The second our podcasts recorded during The Phocuswright Conference in Los Angeles is now available. Read More
News | Online
VIDEO: Google talks new ideas, not being creepy and the death of SEO
VIDEO: Google talks new ideas, not being creepy and the death of SEO
By Linda Fox | November 20, 2018
Tensions between Google and online travel companies are ongoing although some are faring between better when it comes to their partnerships. Read More
News | Distribution
QOTW: Something about a losing battle for venture capitalists
QOTW: Something about a losing battle for venture capitalists
By PhocusWire | November 2, 2018
Quote from Christian Saller, general partner of Holtzbrinck Ventures, in an article on PhocusWire this week. Read More
News | Distribution
It's the end of the hotel metasearch model as we know it
It's the end of the hotel metasearch model as we know it
By Max Starkov - HEBS Digital | October 30, 2018
The very promise to compare rates on hundreds of sites for the same hotel is what makes hotel metasearch inherently flawed. Read More
Opinion | Online
snapshot-travel-industry-2018-2
Bots, bottled water and search - a varied snapshot of industry issues in 2018
By Simone Puorto | October 25, 2018
Here is a fairly unknown fact: the Hospitality Sales & Marketing Association International is as old as Mount Rushmore in the U.S. Read More
Opinion | Technology
airasia-google-cloud
AirAsia enlists Google for help in digital transformation
By Linda Fox | October 18, 2018
AirAsia is working with Google Cloud to apply AI and machine learning technology to its data. Read More
News | Technology
Common mistakes of startups entering travel
Common mistakes of startups entering travel
By Jill Menze | October 16, 2018
Startups angling to break into travel can’t win without knowledge of the so-called travel funnel. Read More
News | Startups
Google's trademark policy revision kickstarts "brandjacking" debate
Google's trademark policy revision kickstarts "brandjacking" debate
By Simone Puorto | October 15, 2018
This is a viewpoint by Simone Puorto Last week, you may have received a message from [email protected], informing you about an ads trademarks policy update. Even though this may Read More
News | Distribution
google hotels whats next
What's next for Google's foray into hotels?
By Christina Jelski - Travel Weekly | October 11, 2018
Google's recent efforts to expand further into the online travel space could result in a pivotal change for the hospitality industry. Read More
News | Online
Expedia Google Assistant book action
Expedia creates Google Assistant browse and book capability
By Mitra Sorrells | October 9, 2018
Expedia is expanding its voice technology integrations with a new “Expedia Action” on Google Assistant.   Read More
News | Distribution
The metasearch model, part 1: All things Google
The metasearch model, part 1: All things Google
By Mitra Sorrells | October 8, 2018
This month we are digging into the topic of metasearch. We begin with perspective from a company that is both one of the newest entrants and also one of the most dominant figures in the travel search... Read More
News | Online
online-travel-agency-power-paradox-2
Maintaining the power and influence of online travel agencies
By PhocusWire | October 4, 2018
One of the central tenets of the Power Paradox in travel is how some of the biggest brands ever assembled in the industry "have aggregated the content, established the trust and amassed the war chests... Read More
News | Online