Google


google-us-antitrust
U.S. Justice Department files antitrust lawsuit against Google, travel brands brace for proceedings
By Linda Fox | October 20, 2020
The Justice Department is claiming that Google has abused its dominant position in search and advertising to keep competition down. Read More
News | Online
Big Tech is eyeing the travel industry again with autonomous vehicle push
Big Tech is eyeing the travel industry again with autonomous vehicle push
By Alex Bainbridge - Autoura | October 20, 2020
If the OTAs don't get involved now, tourist ground transportation and vehicle-based sightseeing will be handed over to Big Tech and it won't ever come back to the OTA's collective sphere of influence on... Read More
Opinion | Technology
expedia-agoda-traveloka-ixigo-wit
Expedia, Agoda, Traveloka, Ixigo on opportunities and challenges post-COVID
By Mitra Sorrells | October 2, 2020
The four online travel agencies are finding new ways to serve their primarily domestic audiences and remain relevant while travel volumes are down. Read More
News | Online
google-trends-apac
Google says private accommodation is recovering faster than hotels on a global scale
By Linda Fox | October 1, 2020
The search giant highlights uncertainty, domestic trips and hygiene as dominating travel searches in Asia Pacific but eagerness to travel is lukewarm in many global markets. Read More
News | Online
What are the forces shaping airline distribution in a pandemic world?
What are the forces shaping airline distribution in a pandemic world?
By Mario Gavira | October 1, 2020
Airline distribution was already going through a seismic shift before the crisis broke, yet the pandemic has turned all the underlying market dynamics upside down. Here's how the market unravels. Read More
Opinion | Distribution
How hotels can work alongside Google in the post-pandemic era, part two
How hotels can work alongside Google in the post-pandemic era, part two
By Max Starkov | September 10, 2020
In the second part of this analysis, we look at how hotels can implement a post-crisis Google strategy. Read More
Opinion | Distribution
google-ads-hotels-coronavirus-2
How hotels can work alongside Google in the post-pandemic era, part one
By Max Starkov | September 7, 2020
Despite the COVID-led crisis in the industry, hotel marketers cannot ignore Google in the same manner as they could not have done so over any of the previous 20 years.  Read More
Opinion | Distribution
gavira-opinion-google-dependence
Can travel become less dependent on Google in a post-pandemic world?
By Mario Gavira | September 1, 2020
Travel marketers may want to use this time to reinvent their strategies to avoid falling once again under the iron grip of Google.  Read More
Opinion | Online
google-assistant-hotels
Google expedites launch of contactless guest system for hotels in response to COVID
By Mitra Sorrells | August 26, 2020
The solution has been a pilot since 2018 but Google says it expedited the global launch because of the pandemic. Read More
News | Technology
travel-marketing-covid
With budgets slashed, travel marketers use media mindset to drive engagement
By Mitra Sorrells | August 26, 2020
Travel brands are creating more content to drive both direct and organic traffic. Read More
News | Online
Sounding Off: Google's alienation of travel brands masks the ecosystem's other issues
Sounding Off: Google's alienation of travel brands masks the ecosystem's other issues
By PhocusWire | August 21, 2020
Another week, another round of issues surrounding Google and its role in the world of travel advertising. Read More
Interview | Online
google-freezes-accounts-covid
Google plays hardball with pandemic-affected travel site, freezes its ad account
By Mitra Sorrells | August 19, 2020
According to a travel executive, Google froze his company's advertising accounts when it was unable to pay its Q1 invoices on time. Read More
News | Online
google-covid-updates
Google adds hotel and flight availability data and ‘free cancellation’ filter
By Mitra Sorrells | August 13, 2020
Google's travel search results will now show the percentage of available hotels and flights and also enable users to filter properties that offer free cancellation. Read More
News | Online
Sounding Off: Google's playing of the "competition" card will irk many
Sounding Off: Google's playing of the "competition" card will irk many
By PhocusWire | July 31, 2020
Tapping Google on the shoulder and telling it to scale back its plans may not be enough to truly democratize travel search for consumers.  Read More
Interview | Online
For travel, Google’s ad credit program is a joke
For travel, Google’s ad credit program is a joke
By Douglas Quinby - Arival | June 23, 2020
The impact of Google's coronavirus-led relief package for operators of tours, activities and attractions is laughable, yet completely unfunny.  Read More
Opinion | Online
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