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News / Technology

Agentic AI in travel: Technology readiness and consumer trust

By Linda Fox | March 6, 2026

Executives from Booking.com, Google, Sabre and Skyscanner discuss the challenges for the travel industry in adopting agentic AI. Read More

News / Online

Wyndham working across AI platforms to drive direct bookings

By Linda Fox | February 20, 2026

Wyndham's CEO Geoffrey Ballotti discussed how the company's AI initiatives will help customers find its properties, boost the guest experience and increase direct bookings. Read More

News / Technology

WebMCP offers path for travel sites to become ‘agent-ready’

By Morgan Hines | February 18, 2026

Travel was highlighted as a use case for the WebMCP standard driven by Google and Microsoft. Read More

News / Technology

IHG plans AI-compatible hotel content platform

By Linda Fox | February 17, 2026

IHG, whose brands include Holiday Inn and Crowne Plaza, is grouping AI into three areas: guest acquisition, commercial optimization and cost efficiency. Read More

News / Online

Google testing ad formats for travel in AI Mode

By Linda Fox | February 13, 2026

Google is testing ad formats in retail and said similar tests were happening in other industries such as travel. Read More

News / Technology

Expedia Group sees double-digit growth in revenue, gross bookings as AI push continues

By Abby Crotty | February 12, 2026

Revenue was up 11% year over year to $3.5 billion, while total gross bookings were up 11% to $27 billion in Q4 2025. Read More

News / Technology

Marriott shares details of AI projects, partnerships

By Linda Fox | February 11, 2026

Marriott plans to deploy natural language search across Marriott.com and the Bonvoy mobile app in the first half of 2026. Read More

News / Online

Expedia's Ariane Gorin on AI visibility, traveler experience and activities growth

By Linda Fox | January 29, 2026

Expedia Group CEO Ariane Gorin says she is especially proud of how the OTA has been "going after AI" in recent years. Read More

News / Technology

Google launches AI-powered City Guide, Comic Postcards

By Morgan Hines | January 28, 2026

The experimental features extend inspiration beyond travel’s logistics, according to Google. Read More

News / Technology

Making the case for hotels to enable AI 'crawlability'

By Matthew Parsons | January 21, 2026

Opening up to AI crawlers can boost visibility and potentially direct bookings, but questions remain over security, compliance risks and longer-term benefits. Read More