Yesterday outdoor advertising company JCDecaux North America trumpeted its new partnership with GateGuru, makers of consumer mobile apps for airport navigation.
Baltimore/Washington International Airport is the first airport where GateGuru information will appear on interactive digital displays managed by JCDecaux.
JCDecaux's content will also pop up on Gate Guru apps, providing their airport advertising partners with a mobile solution "at no incremental cost," according to a statement by the world's largest outdoor advertising company.
The move is a coup for GateGuru, whose first free app debuted in December 2009. The company now claims market leading traction in day-of-travel apps, touting 35,000 user-generated reviews plus other functionality such as flight alerts.
It's leveling up in the monetization game. CEO at GateGuru Daniel Gellert told Tnooz:
I think this partnership with the leader in airport advertising will be at the crux for how airports can leverage the mobile device to transform the traveler experience.
How will Clear Channel Airports respond, one wonders?