MARKETING: The continued focus on social media channels as ways to reach and engage with existing and potential customers conveniently forgets that a so-called old school method remains a successful one: email CRM. Read the full story on Wired.
Wake up, wake up - in 2013, no company can expect to be taken seriously if it’s not on Facebook or Twitter.
An endless stream (no pun intended) of advice from marketing consultants warns businesses that they need to "get" social or risk becoming like companies a century ago that didn’t think they needed telephones.
Despite the hype that inevitably clings to the newfangled, however, it’s relatively antique tech that appears to be far more important for selling stuff online.
Read the full story on Wired
NB: Email happy image via Shutterstock.