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Five critical elements to building a large and engaged Facebook audience in the travel industry

By Viewpoints | July 4, 2013

Every travel marketer wants a big and active social media audience. Who wouldn’t? Read More

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To share or not to share: more than half would in return for personalisation [INFOGRAPHIC]

By Linda Fox | July 1, 2013

Here's an interesting study that demonstrates how willing people are to share their personal information on social networks as well as with other websites Read More

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Cape Town's Facebook campaign gets a gong but results do the talking

By Linda Fox | June 27, 2013

So Cape Town Tourism has just been awarded a gong for its Facebook Holiday campaign launched last October Read More

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Hoteliers: this is how you use Instagram effectively

By Viewpoints | June 27, 2013

Instagram has obviously taken the social sharing world by storm and, post-acquisition by Facebook, doesn't seem to be slowing down. Read More

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SOCIAL - Product news, launches and more - June 2013

By PhocusWire | June 26, 2013

Turkish Airways taps Sprinklr for social CMS. Read More

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Adara joins Facebook Exchange, deepens utility for travel brands

By Nick Vivion | June 24, 2013

Travel data provider Adara is deepening the utility of Facebook Exchange for travel brands by offering integrated re-targeting that allows travel brands to follow hot leads from around the Web onto... Read More

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A (very) deep-dive into using Facebook for marketing in the travel industry

By Viewpoints | June 20, 2013

Since 2008, the growth rate for social media marketing spending has surpassed search, display, email and television marketing. Read More

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Four Big Picture questions around airline IT and distribution

By Timothy O'Neil-Dunne | June 19, 2013

As in previous years there is a fair amount of a buzz at the SITA IT Summit around some new products and services for the airline and airport world. Read More

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Stats on TripAdvisor's integration with Facebook Login and OpenGraph

By Nick Vivion | June 17, 2013

Facebook has featured TripAdvisor in their latest case study, which demonstrates how a well-integrated OpenGraph application can deliver: in this case, a 27% increase in engagement for Facebook users on... Read More

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Rough guide for brands to the new hashtags on Facebook

By PhocusWire | June 14, 2013

Facebook has finally announced clickable hashtags will be available on the social media platform, similar to other services such as Pinterest, Instagram and Twitter. Read More

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A deep dive into social media and travel - past, present and future

By Viewpoints | June 12, 2013

Shopping on social media conjures up magnificent images of the retail experience, right? Read More

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Travel retailing in 2023 - a brief look into the future

By Kevin May | June 6, 2013

We love a bit of crystal ball-gazing at Tnooz, having produced our annual New Year Predictions list each year since the company started in September 2009. Read More

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Think Google Plus is a social network? More like The Matrix

By PhocusWire | June 5, 2013

Pretty much everyone (myself included) has been reading Google+ wrongly. Because it bears many superficial resemblances to Facebook or Twitter we've thought that it is a social network. Read More

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Klout scores and social media impressions - a bit of a joke or a genuine currency in marketing?

By Kevin May | June 4, 2013

"Oh, great - so my business class lounge is going to be full of social media gurus now?" - this is a flippant paraphrasing of comments after an airline said it would be rewarding social media... Read More