MARKETING: With almost every travel brand on the planet having some kind of newsletter or CRM mechanism via email it often hard to sort through the amazing from the poor ones. And, sadly, most of the best examples come from services out of the industry. Read more on Hubspot.
Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favourite social network to see what your connections are talking about.
But there's one marketing channel that is really, really hard to find good examples of unless you're already in the know: email marketing.
There's nothing casual about it -- you either need to be subscribed to an email list or stumble on a roundup kinda like this one to find great examples of emails.
And even if you're subscribed to good emails, you're often getting bombarded day after day by them, so it's hard to notice the gems.
Read more on Hubspot
NB:Email marketing image via Shutterstock.