Low cost carrier EasyJet has almost twice the amount of share of traffic to airline websites in the UK than British Airways.
The airline now has a 20.5% share compared to 11.5% for British Airways, with Ryanair nestling between the two with 14.5% share.
The trio have almost a 45% share combined, with Jet2 in fourth place with 5%.
Most popular travel websites in the UK for the week ending September 3 2011:
Agencies
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Destinations and Accommodation
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Airlines
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Travel search terms
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NB: Data courtesy of Experian Hitwise