SOCIAL: So-called Twitter storms, when a company or individual makes a faux pas and the network goes into collective anger mode, happen fairly regularly and will continue to take place. Justine Sacco was stupid (especially for a high profile PR exec) with her racist tweet and deserves the criticism - but has the reaction had any long lasting effect?? Read more on Flavorwire.
It’s hard to write about the Justine Sacco saga without sounding somehow self-righteous and high-handed.
This is appropriate, perhaps, given that that was the prevailing mood last Friday, a day on which no one was particularly keen to do anything at work and everyone was delighted to have a good old-fashioned Twitter storm to distract them.
IAC PR executive Sacco’s bewilderingly ill-advised tweet about AIDS was, in a quintessentially 21st-century way, the big story of the weekend.
Why, and what has the subsequent outrage achieved?
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NB: Justine Sacco image via Twittermania.