Delta Air Lines News and Updates

Delta Air Lines is a global aviation leader known for its operational excellence, digital transformation efforts, and customer-centric strategies. PhocusWire provides in-depth coverage of Delta Air Lines news and updates, highlighting how the airline continues to innovate and adapt in a competitive travel environment.

Latest Delta flight news, partnerships, and aviation strategies

From loyalty program enhancements and biometric boarding to sustainability initiatives and global alliances, Delta is at the forefront of reshaping the air travel experience. Our reporting covers its major investments in technology, strategic partnerships, and evolving distribution models aimed at improving performance and passenger engagement.

Actions speak louder than tweets - a change in thinking from airlines with Twitter
News / Online
Actions speak louder than tweets - a change in thinking from airlines with Twitter
By Kevin May | January 2, 2013
Buried at the end of a promotional video for Dutch airline KLM just before Christmas was the following slogan: Read More
Delta agrees joint venture with Virgin Atlantic, pays $360M for 49 percent stake
News / Online
Delta agrees joint venture with Virgin Atlantic, pays $360M for 49 percent stake
By Kevin May | December 11, 2012
Mooted seriously for a few weeks and predicted tactically by many for years, Delta and Virgin Atlantic have agreed a major joint venture in a bid to put pressure on their transatlantic rivals. Read More
Social loyalty in action - airport check-ins on social media for air miles
News / Online
Social loyalty in action - airport check-ins on social media for air miles
By Kevin May | November 26, 2012
Perhaps it is a small marketplace at this stage, but trading social information in return perks with travel brands is growing - with Delta the latest to try it out. Read More
Can airline merchandising and loyalty co-exist?
News / Online
Can airline merchandising and loyalty co-exist?
By Evan Konwiser | November 20, 2012
Suppliers continue to talk incessantly about these two strategies for revenue generation: merchandising and loyalty. Can they co-exist peacefully? Can third parties do either well? In short, not yet. Read More
The Scan: Delta relaunches its website, and other travel tech news
News / Online
The Scan: Delta relaunches its website, and other travel tech news
By PhocusWire | November 13, 2012
Delta Air Lines, ebookers, Aurasma, Jetwing Hotels, SiteMinder, and WordStream all appear in our roundup of the stories making news and driving opinion on 13 November. Read More
Priceline-Kayak deal: Airlines are the winners (again)
News / Online
Priceline-Kayak deal: Airlines are the winners (again)
By Timothy O'Neil-Dunne | November 11, 2012
In 2008, Delta announced its long awaited marriage to Northwest Airlines. In doing so it started in motion a chain of events that continues to define the market for the distribution of air products. Read More
Will airlines step up and provide a better hotel booking experience?
News / Online
Will airlines step up and provide a better hotel booking experience?
By Nick Vivion | November 7, 2012
90% of consumers would book hotels through airline websites if they found the offers "compelling and convenient." This is a big IF, especially when looking at many of the current hotel booking... Read More
Would you pick an airline because it installed iPads in the airport restaurants?
News / Online
Would you pick an airline because it installed iPads in the airport restaurants?
By Kevin May | August 30, 2012
This is a valid question given that US airline Delta this week announced it would be putting 250 Apple iPads in three new restaurants at Minneapolis-St Paul (MSP) airport hub. Read More
The London 2012 Olympic Games and the integrated travel experience
News / Online
The London 2012 Olympic Games and the integrated travel experience
By Viewpoints | August 17, 2012
The Olympic energy from London was thrilling as usual – taking me back to the privilege I had of working for the 2002 Salt Lake Olympic Committee on our executive turnaround and operations team. Read More
Morning Scan: Hotels.com re-ups with EPAM, the WaveRider scramjets, Ikea will build hotels, and more travel tech news
News / Online
Morning Scan: Hotels.com re-ups with EPAM, the WaveRider scramjets, Ikea will build hotels, and more travel tech news
By Sean O'Neil | August 15, 2012
Israel restores its hotel ratings system, 18 hikers get into trouble with their smartphones while hiking in Scotland, and other travel tech news that Tnooz is following for 15 August. Read More
Delta in-flight safety presentation sabotaged in YouTube stunt [VIDEO]
News
Delta in-flight safety presentation sabotaged in YouTube stunt [VIDEO]
By Kevin May | July 27, 2012
Someone's been having a bit of fun. Uploaded to YouTube just yesterday and with a few thousand views already under its belt, Delta Safety Video Parody is rather good. Read More
Airlines: Under-investing in technology because every carrier is doing the same
News / Online
Airlines: Under-investing in technology because every carrier is doing the same
By Evan Konwiser | June 26, 2012
I’m a frequent flier and I’ve written in the past about how hard it is to consistently differentiate the air travel experience to the point where passengers are willing to pay more to fly on a... Read More
Southwest pulls away from Delta - Top US travel sites, May 12 2012
News / Online
Southwest pulls away from Delta - Top US travel sites, May 12 2012
By Kevin May | May 15, 2012
Delta is losing more ground to market leader Southwest as the gap between the pair in the list of leading US airline websites extends to 11% market share. Read More
Delta inches closer to Southwest - Top US travel sites, April 28 2012
News / Online
Delta inches closer to Southwest - Top US travel sites, April 28 2012
By PhocusWire | May 1, 2012
Southwest saw part of its healthy lead over rival carriers eroded last week as Delta managed to add a chunk to its share of the airline website market. Read More
How airlines use Twitter - March 2012 [INFOGRAPHIC]
News / Online
How airlines use Twitter - March 2012 [INFOGRAPHIC]
By Kevin May | April 19, 2012
US airline Delta saw the number of tweets mentioning it increase by almost a third in March, compared to the previous month, meaning it was the most talked about airline on Twitte Read More
The Phocuswright Conference 2026