Your website homepage is the first glimpse many potential customers will have of your brand, so enticing them to stay on the site and have a look around is crucial to converting browsers into buyers.
If the page takes too long to load or looks cluttered you may well lose a customer to another site, as they just can’t find what they are looking for.
Web users don’t tend to read large blocks of text, so keep the message snappy.
Don’t use too many graphics or load videos on the homepage as they can take an age to appear, they may show off your products well but it’s all in vein if the site is not fast to load, clear and easy to use.
Load times:
Your website homepage is the first glimpse many potential customers will have of your brand.
Therefore, enticing them to stay on the site and have a look around is crucial to converting browsers into buyers.
If the page takes too long to load or looks cluttered you may well lose a customer to another site, as they just can’t find what they are looking for.
Web users don’t tend to read large blocks of text, so keep the message snappy.
Don’t use too many graphics or load videos on the homepage as they can take an age to appear, they may show off your products well but it’s all in vain if the site is not fast to load, clear and easy to use.
NB: This How To series is authored by Marcus Brennand of Digital Marmalade