Write great copy:
Writing great sales copy for a website can be hard, but just stick to this format and you’ll be ok, or at least on the right road:
Headlines - These have to be good, even amazing, simply because getting attention is the hardest part. (Hint: Even elements on a site such as menu item names are headlines and require similar attention to detail)
Content - Write with some personality and speak your ideal customer’s language. Break up long paragraphs with images, subheadings, and bullets.
Call to Action - Every page on your website should end by answering the question: “Well, what do I do now?”
Write great copy.
Writing great sales copy for a website can be hard, but just stick to this format and you’ll be ok, or at least on the right road:
Headlines - These have to be good, even amazing, simply because getting attention is the hardest part. (Hint: Even elements on a site such as menu item names are headlines and require similar attention to detail)
Content - Write with some personality and speak your ideal customer’s language. Break up long paragraphs with images, subheadings, and bullets.
Call to Action - Every page on your website should end by answering the question: “Well, what do I do now?”
NB: This How To series is authored by Andrew Hayes of Travel Online Partners (TOP)