PPC tip #5 - Know and engage your audience:
Inspire interaction with your ad by making it stand out from the competition.
Research what competitors are doing and make sure your ad is different.
Advertisers who know where their users live and what they’re interested in can build more targeted, specific, separate campaigns focusing on this to differentiate their adverts.
A customised approach to an individual segment of the market increases responsiveness and helps brands stand out from their competitors’ generic ads.
At DBD Media, we recently built a customised PPC campaign with unique offers and deals in our ads, geo-targeting consumers from Belfast, a historically strong market for one of our holiday operator clients.
Tailored ads, incorporating messages such as “Cheap Holidays & Flights From Belfast to Cyprus” or “Flights From Belfast – Great Deals From Belfast To Algarve. Book Today!” were used, combined with targeted landing pages, resulting in a 50 per cent increase in conversion rate.
PPC tip #5 - Know and engage your audience:
Inspire interaction with your ad by making it stand out from the competition.
Research what competitors are doing and make sure your ad is different.
Advertisers who know where their users live and what they’re interested in can build more targeted, specific, separate campaigns focusing on this to differentiate their adverts.
A customised approach to an individual segment of the market increases responsiveness and helps brands stand out from their competitors’ generic ads.
At DBD Media, we recently built a customised PPC campaign with unique offers and deals in our ads, geo-targeting consumers from Belfast, a historically strong market for one of our holiday operator clients.
Tailored ads, incorporating messages such as “Cheap Holidays & Flights From Belfast to Cyprus” or “Flights From Belfast – Great Deals From Belfast To Algarve. Book Today!” were used, combined with targeted landing pages, resulting in a 50 per cent increase in conversion rate.
NB: This How To series is authored by Nigel Muir of DBD Media