SEO tip #2 - Outsourcing and cheap SEO:
Although it may seem an attractive prospect, cheap, outsourced SEO options often lack the skill and knowledge required to produce results.
Outsourcing link building can be dangerous as links built too fast or from “bad neighbourhoods” can damage your visibility in the search engine results.
Outsourced solutions may also use social sites, including blogs and forums, with little understanding of how they work, which can give rise to reputation management problems, as well as poor search visibility.
Some key rules to help select the right SEO partner include:
Avoid anyone offering guaranteed page one results.
Quiz suppliers on what search terms the guarantee applies to – generally it is for terms with no traffic.
Watch out for proposals that talk solely about search rankings and mention nothing about ROI or business goals.
SEO tip #2 - Outsourcing and cheap SEO:
Although it may seem an attractive prospect, cheap, outsourced SEO options often lack the skill and knowledge required to produce results.
Outsourcing link building can be dangerous as links built too fast or from “bad neighbourhoods” can damage your visibility in the search engine results.
Outsourced solutions may also use social sites, including blogs and forums, with little understanding of how they work, which can give rise to reputation management problems, as well as poor search visibility.
- Some key rules to help select the right SEO partner include:
- Avoid anyone offering guaranteed page one results.
- Quiz suppliers on what search terms the guarantee applies to – generally it is for terms with no traffic.
- Watch out for proposals that talk solely about search rankings and mention nothing about ROI or business goals.
NB: This How To series is authored by Nigel Muir of
DBD Media