Say what you like about "promotional vacations" - trips where you have to sit and listen to a sales pitch - Rooms101 deserves a pat on the back for a rather amusing promotional clip.
Using that well worn, but often dangerous, tactic of mocking your competitors, Rooms101 has animated a fight between its mascot Mr Trip Deal against Travelocity's Roaming Gnome and Priceline's The Negotiator.
Given the size of its competitors, Rooms101 probably needs more than a YouTube video clip to ensure the 21-year-old company leaves its OTA rivals in the dust - but no harm in trying.
httpv://www.youtube.com/watch?v=BCsvDWWUxkc