France-based travel planning service Cityzeum Travel Group has acquired audio tours and video content specialists Pocketvox and Navigaia.
Terms of the deal are undisclosed although it provides Cityzeum with access to 2500 videos, 22 iPhone guides and 600 hours of downloadable MP3 audio tour content.
Cityzeum, founded in 2010 (Tlabs here), is now working on integrating the tour and video content as well as improving design and navigation before it unveils a new website in the next few weeks.
The company is also focused on developing a social travel comparison tool which aims to help consumers find the best company to book through by comparing online travel agencies, destination marketing organisations and flight specialists based on social media presence and feedback.
Chief executive Julien Laz adds that the company is testing a number of European language sites including French, Spanish and English with a view to widening its offering beyond French speakers.