Best Western


Marriott website leads other hotel brands for usage and awareness
Marriott website leads other hotel brands for usage and awareness
By Karthick Prabu | December 8, 2013
A hotel's website is a key and indispensable sales channel. So how do some of the leading chains on the planet perform in terms of customer experience and acquisition? Qubit, website conversion ser Read More
News | Technology
Myth-busting Big Data in travel
Myth-busting Big Data in travel
By Viewpoints | October 2, 2013
Big data and predictive analytics can help companies build a very accurate picture of their customers, allowing them to deliver highly targeted, relevant offers. NB: This is a report by Pamela Whit Read More
News | Distribution
Do the right thing: How businesses are grappling (or not) with unmanaged travel
Do the right thing: How businesses are grappling (or not) with unmanaged travel
By Nick Vivion | August 7, 2013
The most pointed conversations at the annual GBTA convention focused on whether or not unmanaged travel is a panacea to the ails of an increasingly complex business travel management landscape. Read More
News | Online
YourTour brings Mexico on board, seals marketing deal in China
YourTour brings Mexico on board, seals marketing deal in China
By Linda Fox | May 13, 2013
YourTour, the itinerary planning service, has launched several new partnerships including a deal with the Mexico tourist board Read More
News | Online
Back to basics - Four essentials for any mobile travel strategy
Back to basics - Four essentials for any mobile travel strategy
By Viewpoints | May 3, 2013
Believe it or not, people today are more dependent on our phones than even our wallets - indeed some research says that 70% of people who used a smartphone believe that losing their mobile phone would... Read More
News | Online
Mobile travel apps a target for patent trolls
Mobile travel apps a target for patent trolls
By Sean O'Neil | March 14, 2013
Best Western appears to have gotten hit for $25,000 for its iPhone app in an alleged patent troll case, according to a report today. Read More
News | Online
The Scan: Home-printed luggage tags debut in Denmark, and other travel tech news
The Scan: Home-printed luggage tags debut in Denmark, and other travel tech news
By PhocusWire | October 5, 2012
Billund Airport, IHG Hotels, Emirates, TravelRepublic, Best Western, Zero Controls, and JT Touristik all appear in our roundup of the stories making news and driving opinion on 5 October. Read More
News | Online
The Scan: United preps for another IT change, BestWestern.com relaunches, and more news
The Scan: United preps for another IT change, BestWestern.com relaunches, and more news
By PhocusWire | September 28, 2012
United Airlines, Best Western, Vibe Travel, Travelbug, Teletext Holidays, and Harris make our roundup of the stories that are driving the travel tech conversation on 28 September. Read More
News | Online
Hoteliers finally get it - using social media and understanding the guest experience works
Hoteliers finally get it - using social media and understanding the guest experience works
By Josiah Mackenzie | June 14, 2012
The guest experience is often mentioned over and over by CEOs and senior hotel executives as the key to success in today’s market. Read More
News | Online
Top three hotel marketing myths (and the truth behind them)
Top three hotel marketing myths (and the truth behind them)
By Viewpoints | April 13, 2012
Hoteliers have been marketing their properties on the web for years, but they need to constantly re-think their strategies in order to lead the pack. Read More
News | Online
Best Western launches a Facebook app with reservations
Best Western launches a Facebook app with reservations
By Dennis Schaal | February 24, 2012
If it seems as if you are chained to Facebook because you spend so much time gabbing with friends or listening to Spotify there, then there's a hotel chain which will make your travel planning easier. Read More
News | Online
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