While airlinesaround the world are battling to develop the most technologically advanced in-flight entertainment systems, BMIBaby has gone the other way.
On-board opera. Live!
The project, dubbed Enterplanement (groan!), was carried out on a recent flight from London to the Czech Republic capital of Prague and featured Vera Likerova from the city's famous State Opera.
The most web-savvy element of the entire exercise is that the airline put the results on YouTube.
httpv://www.youtube.com/watch?v=mRxU-Ma4_Ec