Hot on the heels of an interesting piece last week on what travel companies look for when hiring bloggers and writers comes this neat infographic from Melt on the importance of sticky online content.
It points out the sheer volumes of information we're bombarded with on a daily basis and how we only retain about 25% of a conversation.
With this in mind, website content needs to stand out and be:
- engaging
- trustworthy
- unique
- credible
- compelling
Read on for more on why it's so important to apply the above principles to online content creation.