Allianz Worldwide Partners launched the
third generation of its Fusion CORE ancillary revenue optimization platform.
First launched ten years ago, Fusion aims
to help Allianz travel insurance customers get the right products and Allianz
partners to help make that happen by delivering up the most compelling, most
effective and best suited marketing messages and policy options for their
customers in the buying process.
For Allianz, constant change and
technological innovation are key to the future.
“We are very excited about what we have
done. We pushed the industry in terms of a robust customer experience and
sophisticated revenue optimization capabilities. We are making sure our
partners can take advantage of those in their environment,” says Mike Nelson,
CEO of Global Travel Insurance at Allianz Worldwide Partners.
PhocusWire interview with Mike Nelson of Allianz
Allianz uses the size of its customer base,
some 25 million annually, and the more than one billion quotes generated each
year to guide its learning and continue to build best in class options in the
travel insurance market.
Fusion CORE was originally created to mine
the customer data and deliver the best revenue opportunities for partners and
best products for shoppers.
This newest version takes that one very big
step further, using machine learning and predictive analytics to increase
revenue for some of the world’s leading travel suppliers by matching products,
pricing, and positioning to customer needs.
Developed by Allianz eCommerce company
Fusion, the new CORE platform delivers world-class intelligence and marketing
sophistication to partners around the globe.
“We’ve spent the last decade working to
perfect the art of optimizing travel insurance offers. We deliver more than one billion offers
annually and run thousands of tests each year with carefully selected products,
price points and creative elements,” says Nelson.
“We’ve built a sophisticated marketing
organization, with unmatched product range and a world-class testing platform
that has led to stunning results for our partners.”
Fusion CORE excels in testing offers in an
increasingly complex ancillary revenue environment. The platform works across multiple channels
(app, web, call center, mobile and email) and locations (booking path,
check-in, managed reservations, etc.), and takes into account seasonal pricing
and content variations.
It also maximizes offer performance by
selecting the best products, pricing, and positioning based on the specific
attributes of the customer and their trip.
The platform is available globally, accommodating multiple languages and
“We’re proud to offer the speed, agility
and optimization results that are possible with Fusion CORE,” says Bob Dufour,
CEO of Fusion Company.
“In our opinion no other optimization
platform comes close to driving the ancillary revenue results that Fusion CORE
now provides. We’re extremely pleased to
offer this cutting edge capability to Allianz’s valued ecommerce clients.”
Allianz also just launched the next
generation of the Allianz TravelSmartTM mobile app. This new iphone
and android app will allow consumers to access their policy, make a claim use
the hospital finder feature and for travel supplier partners, it will have an
API integration to work directly with their partner application.
“The travel insurance industry has not come
as far as it should,” Nelson says. “We will keep pushing for innovations like
our TravelSmart application. We need to have an excellent digital experience.
Customers should be able to file a claim, be paid via debit card or ACH. And we will even be integrating a panic
button to automatically be connected to emergency services in that country if
something should happen.”
Allianz was recently recognized for its
innovation and partner-first business. Last month, Allianz Global Assistance
USA was named Business Services/Insurance Partner of the year at the 2017
Ensemble Travel Group Circle of Excellence Gala.
Members based their selections on three key
performance areas: quality of customer service (timeliness and accuracy of
communications and documentation, ease of the booking process, and overall
problem solving), level of agency support (local sales rep, co-op funds, group
support, marketing guidance, product training, and commitment to agency sales
channel), and client satisfaction (product delivery, fulfillment of client
expectations, and repeat bookings).
“We’re thrilled to be recognized as
Insurance Partner of the Year by Ensemble Travel Group,” says Richard Aquino,
vice president of Sales at Allianz Global Assistance USA.
“We have been a proud partner of Ensemble
Travel Group since 1987 and we are very grateful that they have recognized the
outstanding service and value that we bring to Ensemble, its member agencies
and its customers.”
To learn more about Allianz Travel
Insurance, please visit allianztravelinsurance.com or Like us on Facebook.
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