Air New Zealand has run a moderately successful web video series for six months or so - featuring interviews with celebrities, hosted by the slightly odd airline mascot, Rico.
Stars featured so far include rapper Snoop Dogg and Australian comedian Peter Helliar, with view counts hitting the 30,000 level on YouTube for some of the clips and a massive 550,000 for the main shows.
But not many global stars can pull in the numbers as quickly quite like David Hasselhoff, the former frontman of Knight Rider, Baywatch, numerous talent show panels and architect of his own successful pop career (especially, for some reason, in Germany).
ANZ, never one to miss an opportunity, brought together Rico and The Hoff for On The Skycouch - a subtle nod to the star's high profile problems with alcohol.
Just a week after uploading the clip, a mere 250,000 fans have watched the clip on YouTube.
httpv://www.youtube.com/watch?v=pLq1XR88EtQ