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Sojern lays off staff company-wide
News / Online
Sojern lays off staff company-wide
By Mitra Sorrells | December 12, 2023
The company is not saying how many people have been laid off but said the cuts affect 20% of its staff "across various departments and levels." Read More
3 ways to elevate your hotel sales strategy for 2024
From Our Partners / Online
3 ways to elevate your hotel sales strategy for 2024
By Maria Taylor - Amadeus Hospitality | November 28, 2023
Technology and data are critical components to boosting hotel performance, and now is the time for hoteliers to solidify their strategies for the year ahead. Read More
Airbnb, Mondee moves signal role of acquisitions in travel's race for AI
News / Technology
Airbnb, Mondee moves signal role of acquisitions in travel's race for AI
By Morgan Hines & Linda Fox | November 17, 2023
Last week's acquisitions by Airbnb and Mondee reflect a business strategy of chasing speed as the travel industry heads enter the AI race. Read More
How to capture Gen Z travelers’ interest on social media
News / Online
How to capture Gen Z travelers’ interest on social media
By Morgan Hines | November 14, 2023
Meta, Snap Inc. and Hostelworld share steps to take for brands looking to attract a younger traveling audience on social media. Read More
Try before you buy: How augmented reality can drive travel bookings
From Our Partners / Technology
Try before you buy: How augmented reality can drive travel bookings
By Cathy Walsh | November 9, 2023
While traditional online travel marketing such as video targets a largely passive audience, augmented reality inspires engagement via immersive content worth sharing.  Read More
Microsoft and Tripadvisor on what OpenAI’s DevDay product announcements mean for travel
News / Technology
Microsoft and Tripadvisor on what OpenAI’s DevDay product announcements mean for travel
By Mitra Sorrells | November 8, 2023
In PhocusWire's fourth Let's Hear It! LinkedIn Audio event, Tripadvisor head of data Rahul Todkar and Microsoft regional vice president for advertising Pablo Laucirica unpack the meaning of OpenAI's... Read More
Expedia ad concerns in search results raised in antitrust suit
News / Online
Expedia ad concerns in search results raised in antitrust suit
By Linda Fox | November 3, 2023
Comments from Expedia Group chair Barry Diller have surfaced during the Google antitrust trial. Read More
Expedia Group builds generative AI into multiple products in its “Fall Release”
News / Technology
Expedia Group builds generative AI into multiple products in its “Fall Release”
By Mitra Sorrells | September 21, 2023
Among many other updates to its products and services for both travelers and industry partners, Expedia Group is partnering with travel influencers to offer short-form videos in the Expedia and... Read More
Kayak, Tripadvisor on growing their in-house media studios
News / Online
Kayak, Tripadvisor on growing their in-house media studios
By Morgan Hines | September 19, 2023
In the last two years both Kayak and Tripadvisor have created content studios that are becoming a growing part of their overall businesses and spurring plans for future investment.   Read More
Data strategies for CVBs in a cookieless future
Opinion / Technology
Data strategies for CVBs in a cookieless future
By Michael Skladony – Semcasting | August 21, 2023
As CVBs and destination marketers prepare for the cookieless future, it becomes crucial to explore strategies for collecting and utilizing first-party data effectively.   Read More
Online travel giants seeking to mix up marketing channels
News / Online
Online travel giants seeking to mix up marketing channels
By Linda Fox | August 15, 2023
Online travel giants Booking Holdings, Expedia Group and Airbnb increased marketing investment marginally in Q2 as all strive to make the most of direct channels. Read More
STARTUP STAGE: Landng offers bookable travel itineraries from content creators
Interview / Startups
STARTUP STAGE: Landng offers bookable travel itineraries from content creators
By Mitra Sorrells | July 31, 2023
Landng provides a database of customizable itineraries to help users discover, share and activate travel plans curated by a community of creators, travelers and brands.  Read More
Travel data leaders join forces as AirDNA acquires Arrivalist
News / Online
Travel data leaders join forces as AirDNA acquires Arrivalist
By Mitra Sorrells | July 17, 2023
Arrivalist will now become a product within AirDNA’s suite of solutions, and the 25-person Arrivalist team, including founder Cree Lawson, will join AirDNA. Read More
Travel’s top TV ads reflect surge in demand
News / Online
Travel’s top TV ads reflect surge in demand
By Derek Catron | July 14, 2023
EDO measured online consumer engagement to uncover the $1.2 trillion travel industry’s most effective advertisers, creatives and media environments from the past year.   Read More
Culture Trip considers sale, funding options following management buyout
News / Online
Culture Trip considers sale, funding options following management buyout
By Mitra Sorrells | July 12, 2023
 Culture Trip has struggled to find its way and is now considering a sale after raising more than £130 million from investors.   Read More
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