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Google brings hotel price ads and booking front and center

By Dennis Schaal | April 27, 2011

There's no missing it: Google's experimentation with hotel price ads and booking is becoming more dramatic and prominent. Read More

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Understanding the problem with multiple marketing systems in travel

By Viewpoints | April 25, 2011

Travel businesses pay duplicate fees to PPC systems such as Google, display advertising providers and often vast arrays of affiliates. Read More

Holland America Line ties print ads to mobile website videos

By Dennis Schaal | March 16, 2011

Holland America Line, with an assist from Microsoft, has figured out a way to have consumers cruise over from reading print advertising to a mobile website with promotional videos and interactive... Read More

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Two out of five UK travel websites fail to capture search traffic

By Kevin May | March 16, 2011

Interesting and initially unbelievable study by Clickscene, to determine the amount of traffic travel sites get from search engines, has found 39% get a depressing zero. Read More

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Digital advertising in airport restrooms makes an impression

By Dennis Schaal | March 7, 2011

Talk about advertising impressions. Imagine walking into a restroom in Chicago's O'Hare Airport, approaching the mirror and seeing a big brand advertisement instead of your own smiling face. Read More

Travel advertising rules - good for consumers, nightmare for companies

By Kevin May | February 23, 2011

A regulatory storm is heading for the UK, where pretty much every travel company will have to watch for blunders on any of its publicly available information on the web. Read More

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Ten reasons why travel marketers should consider Facebook

By Viewpoints | February 11, 2011

With over 600 million active users regularly sharing their preferences, likes and location, Facebook’s enormous amount of user data makes the social network an incredibly powerful performance based... Read More

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Mini-travel guides come to digital screens on the London Tube

By Kevin May | January 24, 2011

Rough Guide is hoping a combination of outdoor advertising technology and a captive audience of commuters crammed on London Underground platforms will help it sell more guidebooks. Read More

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Online agency StudentUniverse launches media network

By Kevin May | January 20, 2011

StudentUniverse is the latest in a line of online travel agencies seeing the benefit of getting into the media space, this time through the creation of a media network. Read More

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Google travel posters will need little editing post-ITA Software deal

By Kevin May | January 16, 2011

Google is pushing its Chrome browser in a major way in the UK at the moment, with a high-profile poster campaign on the rail and London Underground network. Read More

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Kuoni, Leger and Jet Airways bring in QR codes for adverts

By Kevin May | January 12, 2011

QR (Quick Response) codes look to be making a wider appearance on travel marketing literature in 2011, with three brands testing the concept this week. Read More

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So this is how we spend our days - missing context

By Timothy O'Neil-Dunne | January 5, 2011

In the early 1990s the average American Couch Potato would spend more than six hours a day in front of the television. Read More

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How Google could kill the Long Tail of travel

By Timothy O'Neil-Dunne | January 4, 2011

The personality of the travel industry has changed over the last 15 years. Prior to the internet's arrival as a major personal tool, the supply pyramid was fairly flat. Read More

Social media survey: Nearly half of US men need their Facebook when traveling

By Dennis Schaal | December 20, 2010

In the 1980s, Sting may have wanted his MTV, but in 2010 a lot of men and women in the US need their Facebook when traveling. Read More

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Five killer marketing strategies for travel in 2011

By Viewpoints | December 15, 2010

So the travel industry is continually being urged to consider mobile and social media as part of the overall marketing mix - but equally never lose focus on traditional online techniques such as SEO and... Read More

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