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Ten reasons why travel marketers should consider Facebook

By Viewpoints | February 11, 2011

With over 600 million active users regularly sharing their preferences, likes and location, Facebook’s enormous amount of user data makes the social network an incredibly powerful performance based... Read More

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Mini-travel guides come to digital screens on the London Tube

By Kevin May | January 24, 2011

Rough Guide is hoping a combination of outdoor advertising technology and a captive audience of commuters crammed on London Underground platforms will help it sell more guidebooks. Read More

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Online agency StudentUniverse launches media network

By Kevin May | January 20, 2011

StudentUniverse is the latest in a line of online travel agencies seeing the benefit of getting into the media space, this time through the creation of a media network. Read More

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Google travel posters will need little editing post-ITA Software deal

By Kevin May | January 16, 2011

Google is pushing its Chrome browser in a major way in the UK at the moment, with a high-profile poster campaign on the rail and London Underground network. Read More

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Kuoni, Leger and Jet Airways bring in QR codes for adverts

By Kevin May | January 12, 2011

QR (Quick Response) codes look to be making a wider appearance on travel marketing literature in 2011, with three brands testing the concept this week. Read More

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So this is how we spend our days - missing context

By Timothy O'Neil-Dunne | January 5, 2011

In the early 1990s the average American Couch Potato would spend more than six hours a day in front of the television. Read More

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How Google could kill the Long Tail of travel

By Timothy O'Neil-Dunne | January 4, 2011

The personality of the travel industry has changed over the last 15 years. Prior to the internet's arrival as a major personal tool, the supply pyramid was fairly flat. Read More

Social media survey: Nearly half of US men need their Facebook when traveling

By Dennis Schaal | December 20, 2010

In the 1980s, Sting may have wanted his MTV, but in 2010 a lot of men and women in the US need their Facebook when traveling. Read More

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Five killer marketing strategies for travel in 2011

By Viewpoints | December 15, 2010

So the travel industry is continually being urged to consider mobile and social media as part of the overall marketing mix - but equally never lose focus on traditional online techniques such as SEO and... Read More

HomeAway leverages WikiLeaks and social media to begin Super Bowl advertising hype

By Dennis Schaal | December 15, 2010

It's only week 15 in the NFL season, but HomeAway has already kicked off the hype, which will culminate in its second Super Bowl ad on Feb. 6. Read More

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Travel social media spend tipped to pass email marketing

By Kevin May | December 15, 2010

More budget will be allocated to social media activity than email for the first time, a study of 2011 travel marketing strategies has found. Read More

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Travelzoo begins European roll-out of Local Deals

By Kevin May | December 14, 2010

Just four months after unveiling the service in the US, Travelzoo is extending its Local Deals booking service by taking its first steps into Europe. Read More

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Google and the difficult decisions it faces for local business listings

By Viewpoints | December 9, 2010

Demonstrating the latest local advertising search features at LeWeb 2010 in Paris this week, Google used scenarios that raise questions on relevancy and accuracy of travel-related search results. Read More

Augmented reality to liven up poster ads, perfect for travel brands

By Kevin May | December 8, 2010

Switzerland-based software firm Kooaba has created a way of making street billboards more informative, using augmented reality to give the user reams of additional content. Read More