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Groupon Getaways launches with international packages, Expedia advertising

By Dennis Schaal | July 12, 2011

Groupon Getaways with Expedia debuted with a hodge-podge of international hotel offers, and plenty of Expedia advertising. Read More

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Is it time for a more intelligent approach to travel marketing?

By Viewpoints | July 12, 2011

Digital and social media have opened the floodgates to real communication between brands and customers. Read More

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Groupon deals could be daily dish of personal information for Expedia

By Dennis Schaal | July 11, 2011

Groupon revamped its privacy policy and it will provide a treasure trove of personal information for Expedia. Read More

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Rough guide to running combined online search-TV campaigns in travel

By Viewpoints | July 8, 2011

Marketing brand, product and service with an integrated paid search AND television combination has produced outstanding results for many industry leading travel brands. Read More

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Why including consumer reviews on travel sites matters

By Viewpoints | June 28, 2011

We’re often asked if there are any statistics to show how useful having reviews on your website can be. Read More

Sneak peak at new Priceline ad on travel site double-cross

By Dennis Schaal | June 24, 2011

William Shatner and the gang, including actress Sacheen Padilla playing the character Naomi Pryce, return in a Priceline Name Your Own Price ad which will be aired on cable channels nationwide in the... Read More

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Have Promoted Tweets worked for travel companies?

By Kevin May | June 13, 2011

Plenty of analysis recently about companies using the still slightly mysterious world of Promoted Tweets and Trends on Twitter - but how have travel companies performed? Read More

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How to create both a channel and website social media strategy in travel

By Viewpoints | June 10, 2011

We know we NEED to get involved with social media - but a common theme for many in the travel industry is that they are unclear how to do it effectively and comprehensively. Read More

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Has Google started to fail travel marketers and users?

By Viewpoints | May 19, 2011

All businesses seek out marketing channels to help them reach out to customers, and that they can invest in over time. Read More

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Google brings hotel price ads and booking front and center

By Dennis Schaal | April 27, 2011

There's no missing it: Google's experimentation with hotel price ads and booking is becoming more dramatic and prominent. Read More

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Understanding the problem with multiple marketing systems in travel

By Viewpoints | April 25, 2011

Travel businesses pay duplicate fees to PPC systems such as Google, display advertising providers and often vast arrays of affiliates. Read More

Holland America Line ties print ads to mobile website videos

By Dennis Schaal | March 16, 2011

Holland America Line, with an assist from Microsoft, has figured out a way to have consumers cruise over from reading print advertising to a mobile website with promotional videos and interactive... Read More

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Two out of five UK travel websites fail to capture search traffic

By Kevin May | March 16, 2011

Interesting and initially unbelievable study by Clickscene, to determine the amount of traffic travel sites get from search engines, has found 39% get a depressing zero. Read More

News / Online

Digital advertising in airport restrooms makes an impression

By Dennis Schaal | March 7, 2011

Talk about advertising impressions. Imagine walking into a restroom in Chicago's O'Hare Airport, approaching the mirror and seeing a big brand advertisement instead of your own smiling face. Read More

Travel advertising rules - good for consumers, nightmare for companies

By Kevin May | February 23, 2011

A regulatory storm is heading for the UK, where pretty much every travel company will have to watch for blunders on any of its publicly available information on the web. Read More

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