Advertising

Hawaiian Airlines tries a mini flash mob, gets huge round of applause

By Kevin May | July 26, 2011

Everyone loves a flash mob, right? Or at least they did when 1,000 people turning up unexpectedly at an airport terminal to dance was still rather unusual. Read More

News / Online

Six years later, travel spin put on the infamous Million Dollar Homepage

By Kevin May | July 25, 2011

In 2005 the Million Dollar Homepage captured the imagination of the general public, not least because the person behind it was a 21 year old trying to pay his way through university. Read More

Hipmunk dismisses Google, Kayak and profits as launch anniversary approaches

By Dennis Schaal | July 25, 2011

With the prospect of Google soon launching a flight-search product, Hipmunk is expressing its immunity from competitive swirls. Read More

News / Online

Rough guide to enhancing travel affiliate marketing – Part Two of Two

By Viewpoints | July 22, 2011

In the previous article we looked at channel diversity and how this relates to new opportunities in affiliate marketing, as the discipline continues to grow and evolve. Read More

News / Online

Rough guide to enhancing travel affiliate marketing - Part One of Two

By Viewpoints | July 21, 2011

Travel brands who market products and services online via affiliates are seeking the most efficient ways to drive traffic, conversion rates and profitability as the channel continues to grow and... Read More

News / Online

Online travel agency FlightNetwork launches first national advertising campaign

By Dennis Schaal | July 12, 2011

Canadian online travel agency FlightNetwork launched its first national advertising campaign and rebranded with a new logo which contains its maiden tag line, "Search no further." Read More

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Groupon Getaways launches with international packages, Expedia advertising

By Dennis Schaal | July 12, 2011

Groupon Getaways with Expedia debuted with a hodge-podge of international hotel offers, and plenty of Expedia advertising. Read More

News / Online

Is it time for a more intelligent approach to travel marketing?

By Viewpoints | July 12, 2011

Digital and social media have opened the floodgates to real communication between brands and customers. Read More

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Groupon deals could be daily dish of personal information for Expedia

By Dennis Schaal | July 11, 2011

Groupon revamped its privacy policy and it will provide a treasure trove of personal information for Expedia. Read More

News / Online

Rough guide to running combined online search-TV campaigns in travel

By Viewpoints | July 8, 2011

Marketing brand, product and service with an integrated paid search AND television combination has produced outstanding results for many industry leading travel brands. Read More

News / Online

Why including consumer reviews on travel sites matters

By Viewpoints | June 28, 2011

We’re often asked if there are any statistics to show how useful having reviews on your website can be. Read More

Sneak peak at new Priceline ad on travel site double-cross

By Dennis Schaal | June 24, 2011

William Shatner and the gang, including actress Sacheen Padilla playing the character Naomi Pryce, return in a Priceline Name Your Own Price ad which will be aired on cable channels nationwide in the... Read More

News / Online

Have Promoted Tweets worked for travel companies?

By Kevin May | June 13, 2011

Plenty of analysis recently about companies using the still slightly mysterious world of Promoted Tweets and Trends on Twitter - but how have travel companies performed? Read More

News / Online

How to create both a channel and website social media strategy in travel

By Viewpoints | June 10, 2011

We know we NEED to get involved with social media - but a common theme for many in the travel industry is that they are unclear how to do it effectively and comprehensively. Read More