Advertising

Will Google Flight Search adopt open advertising model? With airlines safe, Farelogix exits FairSearch
News / Online
Will Google Flight Search adopt open advertising model? With airlines safe, Farelogix exits FairSearch
By Dennis Schaal | October 24, 2011
With the beachhead secured, Farelogix dropped out of FairSearch.org, the anti-Google lobbying group. Read More
Twitter suspends Travel Ad Network account as company rebrands
News / Online
Twitter suspends Travel Ad Network account as company rebrands
By Dennis Schaal | October 24, 2011
Twitter suspended Travel Ad Network's Twitter account "due to violation of Twitter's trademark policy." Read More
Orbitz Worldwide fined $60K on airfare fee disclosures
News / Online
Orbitz Worldwide fined $60K on airfare fee disclosures
By Dennis Schaal | October 18, 2011
The US Department of Transporation fined Orbitz Worldwide for failure to adequately disclose taxes and fees in certain airfare advertisements in early 2011. Read More
Google sheds light on size of ITA Software business
News / Online
Google sheds light on size of ITA Software business
By Dennis Schaal | October 13, 2011
ITA Software, up until April, had been a privately held company, but Google today shed a bit of light on its acquisition's revenue numbers. Read More
Wanderfly spreads the inspiration through New York Times destination pages
News / Online
Wanderfly spreads the inspiration through New York Times destination pages
By Dennis Schaal | October 7, 2011
Wanderfly, seeking to spread its vacation inspiration and reach, began offering a Discover New Destinations feature on about 1,000 New York Times travel-destinations pages. Read More
Bermuda tourism board gets Google assist in first mobile advertising campaign
News / Online
Bermuda tourism board gets Google assist in first mobile advertising campaign
By Dennis Schaal | September 26, 2011
The Bermuda Department of Tourism is midway through its first mobile ad campaign as it targets a relatively affluent audience from nearby markets on the East Coast of the US. Read More
Oyster gives new (high) definition to panoramic hotel photos
News / Online
Oyster gives new (high) definition to panoramic hotel photos
By Dennis Schaal | September 23, 2011
Oyster.com just implemented panoramic hotel photos in a very big way. Read More
Gogo launches first national TV ads since rebranding [VIDEO]
News / Online
Gogo launches first national TV ads since rebranding [VIDEO]
By Dennis Schaal | September 22, 2011
Gogo introduced national TV ads, radio spots and an integrated marketing campaign -- its first TV campaign since rebranding the company. Read More
TripAdvisor says Google threatened search lock-out
News / Online
TripAdvisor says Google threatened search lock-out
By Dennis Schaal | September 22, 2011
Officials from TripAdvisor and Yelp say Google threatened to shut them out of search altogether if they didn't provide their content to Google Places. Read More
Travel Spike sues Travel Ad Network for trademark infringement
News / Online
Travel Spike sues Travel Ad Network for trademark infringement
By Dennis Schaal | September 21, 2011
Travel Spike filed a trademark infringement lawsuit against Travel Ad Network and is seeking damages and all profits TAN derived while allegedly illegally using the Travel Ad Network trademark. Read More
Stimulus and the Moments of Truth in hotel marketing
News / Online
Stimulus and the Moments of Truth in hotel marketing
By Viewpoints | September 6, 2011
Moment of Truth is a concept proposed by Procter and Gamble to describe a step on the purchase cycle by a customer. Read More
Are business travelers using mobile getting Groupon crazy?
By Dennis Schaal | August 24, 2011
Has Groupon and the voucher craze in general seeped into the psyche of smartphone-wielding road warriors? Read More
Time to wave goodbye to intermediaries in travel brand search results?
News / Online
Time to wave goodbye to intermediaries in travel brand search results?
By Kevin May | August 16, 2011
Google, as well all know, loves to play innocent and quietly test new formatting for its search results, Places pages, maps, etc - as those relying heavily on search gulp in horror. Read More
TripAdvisor warns of potential liability from reviews and comments
By Dennis Schaal | August 2, 2011
It isn't often that you get a lot of candor from TripAdvisor about the hazards of user-generated content, but parent company Expedia says TripAdvisor "faces potential liability" for content users post... Read More
FairSearch-commissioned study: Google may have negative economic impact
By Dennis Schaal | July 27, 2011
A study commissioned for FairSearch.org concludes that Google's net impact on the U.S. economy may be "negative" because of the search engine's "dominance and market power." Read More
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