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Oyster gives new (high) definition to panoramic hotel photos

By Dennis Schaal | September 23, 2011

Oyster.com just implemented panoramic hotel photos in a very big way. Read More

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Gogo launches first national TV ads since rebranding [VIDEO]

By Dennis Schaal | September 22, 2011

Gogo introduced national TV ads, radio spots and an integrated marketing campaign -- its first TV campaign since rebranding the company. Read More

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TripAdvisor says Google threatened search lock-out

By Dennis Schaal | September 22, 2011

Officials from TripAdvisor and Yelp say Google threatened to shut them out of search altogether if they didn't provide their content to Google Places. Read More

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Travel Spike sues Travel Ad Network for trademark infringement

By Dennis Schaal | September 21, 2011

Travel Spike filed a trademark infringement lawsuit against Travel Ad Network and is seeking damages and all profits TAN derived while allegedly illegally using the Travel Ad Network trademark. Read More

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Stimulus and the Moments of Truth in hotel marketing

By Viewpoints | September 6, 2011

Moment of Truth is a concept proposed by Procter and Gamble to describe a step on the purchase cycle by a customer. Read More

Are business travelers using mobile getting Groupon crazy?

By Dennis Schaal | August 24, 2011

Has Groupon and the voucher craze in general seeped into the psyche of smartphone-wielding road warriors? Read More

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Time to wave goodbye to intermediaries in travel brand search results?

By Kevin May | August 16, 2011

Google, as well all know, loves to play innocent and quietly test new formatting for its search results, Places pages, maps, etc - as those relying heavily on search gulp in horror. Read More

TripAdvisor warns of potential liability from reviews and comments

By Dennis Schaal | August 2, 2011

It isn't often that you get a lot of candor from TripAdvisor about the hazards of user-generated content, but parent company Expedia says TripAdvisor "faces potential liability" for content users post... Read More

FairSearch-commissioned study: Google may have negative economic impact

By Dennis Schaal | July 27, 2011

A study commissioned for FairSearch.org concludes that Google's net impact on the U.S. economy may be "negative" because of the search engine's "dominance and market power." Read More

Hawaiian Airlines tries a mini flash mob, gets huge round of applause

By Kevin May | July 26, 2011

Everyone loves a flash mob, right? Or at least they did when 1,000 people turning up unexpectedly at an airport terminal to dance was still rather unusual. Read More

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Six years later, travel spin put on the infamous Million Dollar Homepage

By Kevin May | July 25, 2011

In 2005 the Million Dollar Homepage captured the imagination of the general public, not least because the person behind it was a 21 year old trying to pay his way through university. Read More

Hipmunk dismisses Google, Kayak and profits as launch anniversary approaches

By Dennis Schaal | July 25, 2011

With the prospect of Google soon launching a flight-search product, Hipmunk is expressing its immunity from competitive swirls. Read More

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Rough guide to enhancing travel affiliate marketing – Part Two of Two

By Viewpoints | July 22, 2011

In the previous article we looked at channel diversity and how this relates to new opportunities in affiliate marketing, as the discipline continues to grow and evolve. Read More

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Rough guide to enhancing travel affiliate marketing - Part One of Two

By Viewpoints | July 21, 2011

Travel brands who market products and services online via affiliates are seeking the most efficient ways to drive traffic, conversion rates and profitability as the channel continues to grow and... Read More

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Online travel agency FlightNetwork launches first national advertising campaign

By Dennis Schaal | July 12, 2011

Canadian online travel agency FlightNetwork launched its first national advertising campaign and rebranded with a new logo which contains its maiden tag line, "Search no further." Read More

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