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HomeAway becomes a verb with positive ad campaign [VIDEO]

By Dennis Schaal | January 11, 2012

If you can Google something, then perhaps you can "HomeAway" your vacation, too. Read More

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Kayak is getting all grown up and selects Kenshoo for digital marketing

By Dennis Schaal | January 11, 2012

Seeking to navigate a changing digital advertising environment, Kayak tapped Kenshoo Enterprise for its digital marketing software platform. Read More

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Carnival unveils ad campaign to entice cruise rookies

By Dennis Schaal | December 22, 2011

Carnival Cruise Lines is kicking off a multi-channel ad campaign geared to attract legions of cruise newbies. Read More

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Kayak leaves All-American Muslim reality show, apologizes, initial explanation falls short

By Dennis Schaal | December 14, 2011

Kayak will not continue to advertise on the TLC reality show All-American Muslim and finds itself in a social media storm over its decision. Read More

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Groupon to be investigated by UK regulator over trading practices

By Kevin May | December 2, 2011

Groupon is to be investigated by the UK's Office of Fair Trading after the company repeatedly flouted advertising regulations a staggering 48 times in just 11 months. Read More

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The power of just ONE user review for travel companies

By Viewpoints | November 24, 2011

Forget the controversies for a moment, there is no doubt that online reviews provide significant benefits for organisations in any industry. Read More

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Spirit Airlines fined $50K for tweets and billboards

By Dennis Schaal | November 22, 2011

US Department of Transportation to airlines -- be careful what you tweet.The DOT reached a $50,000 settlement with Spirit Airlines over tweets and billboard advertising which didn't adequately disclose... Read More

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Orbitz Worldwide usurps Travelocity as AOL Travel primary partner

By Dennis Schaal | November 17, 2011

Orbitz Worldwide disrupted Travelocity's more than decade-old relationship with AOL Travel and will become the portal's primary travel brand. Read More

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Google Flight Search -- suddenly online travel agency ads appear

By Dennis Schaal | October 25, 2011

Google Flight Search launched six weeks ago with direct links to airline sites only, but now you'll also find online travel agency and Kayak ads at the bottom of search results pages. Read More

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Will Google Flight Search adopt open advertising model? With airlines safe, Farelogix exits FairSearch

By Dennis Schaal | October 24, 2011

With the beachhead secured, Farelogix dropped out of FairSearch.org, the anti-Google lobbying group. Read More

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Twitter suspends Travel Ad Network account as company rebrands

By Dennis Schaal | October 24, 2011

Twitter suspended Travel Ad Network's Twitter account "due to violation of Twitter's trademark policy." Read More

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Orbitz Worldwide fined $60K on airfare fee disclosures

By Dennis Schaal | October 18, 2011

The US Department of Transporation fined Orbitz Worldwide for failure to adequately disclose taxes and fees in certain airfare advertisements in early 2011. Read More

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Google sheds light on size of ITA Software business

By Dennis Schaal | October 13, 2011

ITA Software, up until April, had been a privately held company, but Google today shed a bit of light on its acquisition's revenue numbers. Read More

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Wanderfly spreads the inspiration through New York Times destination pages

By Dennis Schaal | October 7, 2011

Wanderfly, seeking to spread its vacation inspiration and reach, began offering a Discover New Destinations feature on about 1,000 New York Times travel-destinations pages. Read More

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Bermuda tourism board gets Google assist in first mobile advertising campaign

By Dennis Schaal | September 26, 2011

The Bermuda Department of Tourism is midway through its first mobile ad campaign as it targets a relatively affluent audience from nearby markets on the East Coast of the US. Read More

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