Advertising

News / Online

Denial, unease, panic - how social media sentiments have shifted during coronavirus

By Jill Menze | April 1, 2020

As the COVID-19 coronavirus outbreak unfolds, Sparkloft Media finds social media users are increasingly expressing concern over the crisis. Read More

News / Distribution

"What just happened?" - Tours and activities come to grips with coronavirus

By Jill Menze | March 20, 2020

The date February 23, 2020, marked a significant turning point for some tours and activities brands. Read More

Opinion / Online

The coronavirus effect: How travel brands should adjust ad spend

By Koddi | March 18, 2020

Here are insights and recommendations as to how travel brands should be thinking about their spending patterns in light of the ever-evolving coronavirus situation. Read More

News / Online

Digital marketing in the age of coronavirus - what travel brands need to know

By Mitra Sorrells | March 12, 2020

The rapidly changing impacts of the COVID-19 coronavirus require digital travel marketers to evaluate and update their strategies. Read More

News / Online

My Method... How Visit Santa Barbara changed the DMO influencer game

By Alex Goodwin - Sparkloft Media | March 10, 2020

For Visit Santa Barbara, Sparkloft Media was able to secure strong influencer partners and social representation - without the time-consuming, costly efforts of proactively searching for appropriate... Read More

Opinion / Distribution

As travel giants circle, understanding the economics in tours and activities is vital

By Olan O'Sullivan - TrekkSoft | March 3, 2020

In the past 24 months, the tours and activities sector has moved from, to borrow a Cinderella analogy, the cinders to the palace, where its untapped potential has moved into the sights of major travel... Read More

Opinion / Distribution

COVID-19 and the global hotel industry: A roadmap to recovery, part 1

By Yuki Hu, Eva Liu & George Yu - IDeaS | March 2, 2020

Amid the COVID-19 coronavirus outbreak, here are actionable steps for hotels to take now to proactively begin the road to recovery: Read More

From Our Partners / Online

Connect with Gen Z travelers in a disruptive world

By Facebook Business | February 28, 2020

Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their... Read More

Opinion / Online

A realist’s take on travel advertising in 2020

By Nicholas Ward - Koddi | February 26, 2020

In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More

From Our Partners / Online

Stand out with creative to win with today’s travel consumers

By Facebook Business | February 18, 2020

As machine learning becomes increasingly sophisticated at finding relevant travelers throughout the journey, it’s now more important than ever for advertisers to invest in creative that captures... Read More

Opinion / Distribution

What are the building blocks of direct sales for hotels?

By Pablo Delgado - Mirai | February 11, 2020

Every single hotel, without any exception, whether large or small, independent or part of a hotel chain, with a good or bad reputation, in the centre or in the suburbs, has significant potential to... Read More

Opinion / Online

As web cookies fade, travel brands must create a robust identity strategy

By Charles Mi - Adara | January 31, 2020

Recent announcements and others expected in the coming months could diminish cookie volume online - so travel brands need to evaluate new methodologies for personalization and consumer insights. Read More

News / Online

What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach

By Jill Menze | January 24, 2020

Sojern's Future of Travel Advertising report outlines the priorities and challenges for travel marketers in 2020. Read More

News / Online

Tripadvisor begins brand transformation with new course for Viator, executive shakeup

By Mitra Sorrells | January 23, 2020

Tripadvisor is embarking on a dramatic realignment aimed at helping the company preserve profitability and spur new growth as it deals with competition from Google and others and with evolving... Read More

beautiful destinations sustainable travel

News / Online

Where does social media and sustainability collide?

By Marissa Trew - WiT | January 10, 2020

At the VidCon Asia Summit, Jeremy Jauncey, CEO and founder of Beautiful Destinations, spoke about the pressure tourism organizations are under to embrace digital, the role of social media content... Read More

Most Popular
Latest Stories