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Opinion / Distribution

What are the building blocks of direct sales for hotels?

By Pablo Delgado - Mirai | February 11, 2020

Every single hotel, without any exception, whether large or small, independent or part of a hotel chain, with a good or bad reputation, in the centre or in the suburbs, has significant potential to... Read More

Opinion / Online

As web cookies fade, travel brands must create a robust identity strategy

By Charles Mi - Adara | January 31, 2020

Recent announcements and others expected in the coming months could diminish cookie volume online - so travel brands need to evaluate new methodologies for personalization and consumer insights. Read More

News / Online

What's shaping travel marketing in 2020? Social media, connected TV and an always-on approach

By Jill Menze | January 24, 2020

Sojern's Future of Travel Advertising report outlines the priorities and challenges for travel marketers in 2020. Read More

News / Online

Tripadvisor begins brand transformation with new course for Viator, executive shakeup

By Mitra Sorrells | January 23, 2020

Tripadvisor is embarking on a dramatic realignment aimed at helping the company preserve profitability and spur new growth as it deals with competition from Google and others and with evolving... Read More

beautiful destinations sustainable travel

News / Online

Where does social media and sustainability collide?

By Marissa Trew - WiT | January 10, 2020

At the VidCon Asia Summit, Jeremy Jauncey, CEO and founder of Beautiful Destinations, spoke about the pressure tourism organizations are under to embrace digital, the role of social media content... Read More

Interview / Startups

VIDEO: Servantrip - Summit pitch Phocuswright Conference 2019

By PhocusWire | December 18, 2019

Leading activities market consolidation for B2B, by providing the largest offer comparison powered with AI recommendation engine. Read More

News / Online

VIDEO: Booking Holdings' Glenn Fogel on being a different brand and concerns over capital

By Kevin May | December 17, 2019

In an interview in the PhocusWire Studio, Fogel discusses the "connected trip" strategy, the influx of bad investment capital and sustainability. Read More

News / Online

VIDEO: Amazon may inspire a new world for travel sales

By Kevin May | December 16, 2019

Intent's Richard Harris explains the options ahead and the problems brands, intermediaries and the platforms might face in a new ecosystem for securing travel sales Read More

News / Online

WEBINAR REPLAY! The traveler purchasing behaviors you need to know in 2020

By PhocusWire | December 12, 2019

How are travelers actually being inspired by and booking travel? And do they truly want a personalized experience? Read More

News / Online

VIDEO: What will the travel purchase funnel look like in the future?

By Mitra Sorrells | December 12, 2019

Executives from Skyscanner, HotelTonight, TripTuner and Fareportal discuss the future of the funnel in travel at The Phocuswright Conference. Read More

Interview / Online

Sounding Off: Google will have the lunch of tours and activities as well

By PhocusWire | November 29, 2019

It is only a question of time before Google seeks to build out an ecosystem in tours and activities that mirrors its efforts in hotels and flights. Read More

Opinion / Technology

Why voice is the travel marketers’s next destination

By Joel Davis - Mighty Social | November 20, 2019

A new voice-enabled era for travel is coming, and now is the time for brands to take advantage of it. Read More

Interview / Startups

Hot 25 Startups 2020: SkyLads

By PhocusWire | November 18, 2019

Designed to give digital media buyers an advantage, Skylads leverages artificial intelligence to automate and optimize processes to maximize return on ad spend. Read More

Interview / Online

Sounding Off: Rebrands are brave but sometimes don't go far enough

By PhocusWire | November 15, 2019

Perhaps the biggest opportunity to simply run every type of accommodation under the Expedia brand, with the power that its platform has in the marketplace, was dismissed too quickly. Read More

From Our Partners / Online

One & Done vs. Many Happy Returns: An important choice for travel marketers

By Mark Capps and Coleen Kuehn - Merkle | November 13, 2019

The discerning travel marketer would prefer to pull in as many repeat customers as possible with acquisition efforts. But how do you locate and target this “holy grail” of travelers? Read More

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