Advertising

Black Travel Alliance campaign reveals lack of diversity in travel industry
News / Online
Black Travel Alliance campaign reveals lack of diversity in travel industry
By Jill Menze | October 21, 2020
Results of the Black Travel Alliance's PullUpForTravel campaign reveal that Black people are under-represented at all levels within the travel industry, and there is a great need to address the... Read More
Travel industry reacts to Google antitrust probe in the U.S.
News / Online
Travel industry reacts to Google antitrust probe in the U.S.
By PhocusWire | October 20, 2020
Google, it is claimed, has abused its dominant position in search and advertising to keep competition down. So, how is the industry reacting so far? And what about Google itself? Read More
WEBINAR REPLAY! Future-proof your hotel marketing strategy for 2020 and beyond
News / Distribution
WEBINAR REPLAY! Future-proof your hotel marketing strategy for 2020 and beyond
By PhocusWire | October 20, 2020
In this webinar we look at how hotel marketers can navigate these changes and plan for the future with robust marketing strategies. Read More
U.S. Justice Department files antitrust lawsuit against Google, travel brands brace for proceedings
News / Online
U.S. Justice Department files antitrust lawsuit against Google, travel brands brace for proceedings
By Linda Fox | October 20, 2020
The Justice Department is claiming that Google has abused its dominant position in search and advertising to keep competition down. Read More
How travel marketers can reboot and find their audiences
Opinion / Online
How travel marketers can reboot and find their audiences
By Mike Skladony - Semcasting | September 25, 2020
In order to figure out who’s in the market to travel at this moment and where they’re likely to go, marketers will have to shift focus to the top of the funnel, where audience development capabilities... Read More
klook-live-interactive-content
News / Online
Klook launches Klook Live interactive mobile content tool
By Kevin May | September 24, 2020
Klook Live works by pushing a livestream of content to users on a mobile device, giving them the chance to interact directly with brands, redeem promotion codes and book a product immediately. Read More
Airbnb courts digital nomads as it continues push for long-term stays
News / Online
Airbnb courts digital nomads as it continues push for long-term stays
By Jill Menze | September 21, 2020
Airbnb says the home-share company is seeing an increase in digital nomads booking long-term stays as well as in hosts offering those types of stays. Read More
VIDEO: Hotelmize - Summit pitch winner at Phocuswright Europe 2020
Interview / Distribution
VIDEO: Hotelmize - Summit pitch winner at Phocuswright Europe 2020
By PhocusWire | September 4, 2020
Fully automated algorithms use big data and machine learning techniques to efficiently and effectively price-predict and analyze bookings to achieve the lowest costs and highest profits. Read More
VIDEO: New Reality With... Lola Åkerström of Geotraveler Media
News / Technology
VIDEO: New Reality With... Lola Åkerström of Geotraveler Media
By PhocusWire | September 2, 2020
The next guest on the New Reality With... series is Lola Åkerström, founder at Geotraveler Media and an award-winning travel photographer and writer. Read More
Can travel become less dependent on Google in a post-pandemic world?
Opinion / Online
Can travel become less dependent on Google in a post-pandemic world?
By Mario Gavira | September 1, 2020
Travel marketers may want to use this time to reinvent their strategies to avoid falling once again under the iron grip of Google.  Read More
Pricing principles to help hotels maximize revenue during COVID-19
Opinion / Distribution
Pricing principles to help hotels maximize revenue during COVID-19
By Vikram Singh | August 31, 2020
Hotels need a "back-to-basics" approach to pricing management, with a focus on facts not feelings. Read More
Sounding Off: Google's alienation of travel brands masks the ecosystem's other issues
Interview / Online
Sounding Off: Google's alienation of travel brands masks the ecosystem's other issues
By PhocusWire | August 21, 2020
Another week, another round of issues surrounding Google and its role in the world of travel advertising. Read More
google-freezes-accounts-covid
News / Online
Google plays hardball with pandemic-affected travel site, freezes its ad account
By Mitra Sorrells | August 19, 2020
According to a travel executive, Google froze his company's advertising accounts when it was unable to pay its Q1 invoices on time. Read More
Why hotel marketing strategies should include LGBTQIA travelers
Opinion / Online
Why hotel marketing strategies should include LGBTQIA travelers
By Expedia Group | August 18, 2020
As destinations reopen, industry experts expect to see the LGBTQIA community be among the first to hit the road. Here’s how to market to this key demographic. Read More
VIDEO: New Reality With... Richard Harris of Intent
News / Online
VIDEO: New Reality With... Richard Harris of Intent
By PhocusWire | August 14, 2020
The next guest on the New Reality With... series is Richard Harris, CEO of Intent, a customer intelligence platform serving the travel industry. Read More
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