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Trivago says soft demand ongoing, hopes for travel recovery in mid-2021
News / Online
Trivago says soft demand ongoing, hopes for travel recovery in mid-2021
By Linda Fox | November 3, 2020
Reporting third quarter 2020 results the hotel metasearch company says increases over the summer period were driven by nearby trips to nature spots in “developed Europe.” Read More
sojern attractions
Opinion / Online
How attractions can (safely) boost group sales
By Noreen Henry - Sojern | November 2, 2020
While it’s easy to let digital marketing fall by the wayside when last-minute bookers come to call, online marketing is the best way to score direct, advance, online bookings. Read More
Viator ends speculation of Tripadvisor sale, talks quality strategy, Google
News / Online
Viator ends speculation of Tripadvisor sale, talks quality strategy, Google
By Jill Menze | October 29, 2020
Speaking at Arival 360, Viator president Ben Drew explained how Viator's strategy differs from Tripadvisor's, the importance of supplier quality and its relationship with Google. Read More
WEBINAR REPLAY! 10 traveler trends for 2021 planning (hint: 5 are not COVID-related)
News / Online
WEBINAR REPLAY! 10 traveler trends for 2021 planning (hint: 5 are not COVID-related)
By PhocusWire | October 26, 2020
PhocusWire teams up with Sojern to dig into our survey results on consumers' sentiments and attitudes toward upcoming travel, and explore how it impacts their trip planning, shopping, and booking... Read More
Sounding Off: Can Google really be fair?
Interview / Online
Sounding Off: Can Google really be fair?
By PhocusWire | October 23, 2020
Whatever happens in the coming months (perhaps even years) with the Google antitrust suit, travel en masse will not be happy with outcome. Read More
Travel brands eager for a hit on Google might be disappointed
Opinion / Online
Travel brands eager for a hit on Google might be disappointed
By Robert Cole - RockCheetah and Phocuswright | October 22, 2020
Travel industry expert and analyst Robert Cole dives into the antitrust probe into Google and finds there is little there that will appease concerns in the travel industry. Read More
Black Travel Alliance campaign reveals lack of diversity in travel industry
News / Online
Black Travel Alliance campaign reveals lack of diversity in travel industry
By Jill Menze | October 21, 2020
Results of the Black Travel Alliance's PullUpForTravel campaign reveal that Black people are under-represented at all levels within the travel industry, and there is a great need to address the... Read More
Travel industry reacts to Google antitrust probe in the U.S.
News / Online
Travel industry reacts to Google antitrust probe in the U.S.
By PhocusWire | October 20, 2020
Google, it is claimed, has abused its dominant position in search and advertising to keep competition down. So, how is the industry reacting so far? And what about Google itself? Read More
WEBINAR REPLAY! Future-proof your hotel marketing strategy for 2020 and beyond
News / Distribution
WEBINAR REPLAY! Future-proof your hotel marketing strategy for 2020 and beyond
By PhocusWire | October 20, 2020
In this webinar we look at how hotel marketers can navigate these changes and plan for the future with robust marketing strategies. Read More
U.S. Justice Department files antitrust lawsuit against Google, travel brands brace for proceedings
News / Online
U.S. Justice Department files antitrust lawsuit against Google, travel brands brace for proceedings
By Linda Fox | October 20, 2020
The Justice Department is claiming that Google has abused its dominant position in search and advertising to keep competition down. Read More
How travel marketers can reboot and find their audiences
Opinion / Online
How travel marketers can reboot and find their audiences
By Mike Skladony - Semcasting | September 25, 2020
In order to figure out who’s in the market to travel at this moment and where they’re likely to go, marketers will have to shift focus to the top of the funnel, where audience development capabilities... Read More
klook-live-interactive-content
News / Online
Klook launches Klook Live interactive mobile content tool
By Kevin May | September 24, 2020
Klook Live works by pushing a livestream of content to users on a mobile device, giving them the chance to interact directly with brands, redeem promotion codes and book a product immediately. Read More
Airbnb courts digital nomads as it continues push for long-term stays
News / Online
Airbnb courts digital nomads as it continues push for long-term stays
By Jill Menze | September 21, 2020
Airbnb says the home-share company is seeing an increase in digital nomads booking long-term stays as well as in hosts offering those types of stays. Read More
VIDEO: Hotelmize - Summit pitch winner at Phocuswright Europe 2020
Interview / Distribution
VIDEO: Hotelmize - Summit pitch winner at Phocuswright Europe 2020
By PhocusWire | September 4, 2020
Fully automated algorithms use big data and machine learning techniques to efficiently and effectively price-predict and analyze bookings to achieve the lowest costs and highest profits. Read More
VIDEO: New Reality With... Lola Åkerström of Geotraveler Media
News / Technology
VIDEO: New Reality With... Lola Åkerström of Geotraveler Media
By PhocusWire | September 2, 2020
The next guest on the New Reality With... series is Lola Åkerström, founder at Geotraveler Media and an award-winning travel photographer and writer. Read More
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