Advertising

STARTUP STAGE: Travevel is a social platform designed to give back
Interview / Startups
STARTUP STAGE: Travevel is a social platform designed to give back
By Jill Menze | November 16, 2020
The startup, set to launch later this month, will use 10% of all profits to provide living essentials and affordable housing for disadvantaged communities in high tourism areas. Read More
tripadvisor-thailand-hotel-warning
News / Online
Tripadvisor adds warning label to Thailand hotel that jailed guest
By Mitra Sorrells | November 12, 2020
The warning explains that a prior reviewer spent time in a Thai jail due to his negative comments. Read More
online-travel-digital-gatekeepers
News / Online
Online travel platforms dispute "gatekeeper" claims as Europe readies digital legislation
By Linda Fox | November 11, 2020
Proposals for new European digital legislation in Europe could include online travel players such as Airbnb and Booking.com. Read More
Sounding Off: Booking early is great but not in the DNA of attractions
Interview / Online
Sounding Off: Booking early is great but not in the DNA of attractions
By PhocusWire | November 6, 2020
Attractions are at an inherent disadvantage when it comes to their attempts to foster direct relationships and upsell opportunities in advance of a trip. But 2020 might change that. Read More
Trivago says soft demand ongoing, hopes for travel recovery in mid-2021
News / Online
Trivago says soft demand ongoing, hopes for travel recovery in mid-2021
By Linda Fox | November 3, 2020
Reporting third quarter 2020 results the hotel metasearch company says increases over the summer period were driven by nearby trips to nature spots in “developed Europe.” Read More
sojern attractions
Opinion / Online
How attractions can (safely) boost group sales
By Noreen Henry - Sojern | November 2, 2020
While it’s easy to let digital marketing fall by the wayside when last-minute bookers come to call, online marketing is the best way to score direct, advance, online bookings. Read More
Viator ends speculation of Tripadvisor sale, talks quality strategy, Google
News / Online
Viator ends speculation of Tripadvisor sale, talks quality strategy, Google
By Jill Menze | October 29, 2020
Speaking at Arival 360, Viator president Ben Drew explained how Viator's strategy differs from Tripadvisor's, the importance of supplier quality and its relationship with Google. Read More
WEBINAR REPLAY! 10 traveler trends for 2021 planning (hint: 5 are not COVID-related)
News / Online
WEBINAR REPLAY! 10 traveler trends for 2021 planning (hint: 5 are not COVID-related)
By PhocusWire | October 26, 2020
PhocusWire teams up with Sojern to dig into our survey results on consumers' sentiments and attitudes toward upcoming travel, and explore how it impacts their trip planning, shopping, and booking... Read More
Sounding Off: Can Google really be fair?
Interview / Online
Sounding Off: Can Google really be fair?
By PhocusWire | October 23, 2020
Whatever happens in the coming months (perhaps even years) with the Google antitrust suit, travel en masse will not be happy with outcome. Read More
Travel brands eager for a hit on Google might be disappointed
Opinion / Online
Travel brands eager for a hit on Google might be disappointed
By Robert Cole - RockCheetah and Phocuswright | October 22, 2020
Travel industry expert and analyst Robert Cole dives into the antitrust probe into Google and finds there is little there that will appease concerns in the travel industry. Read More
Black Travel Alliance campaign reveals lack of diversity in travel industry
News / Online
Black Travel Alliance campaign reveals lack of diversity in travel industry
By Jill Menze | October 21, 2020
Results of the Black Travel Alliance's PullUpForTravel campaign reveal that Black people are under-represented at all levels within the travel industry, and there is a great need to address the... Read More
Travel industry reacts to Google antitrust probe in the U.S.
News / Online
Travel industry reacts to Google antitrust probe in the U.S.
By PhocusWire | October 20, 2020
Google, it is claimed, has abused its dominant position in search and advertising to keep competition down. So, how is the industry reacting so far? And what about Google itself? Read More
WEBINAR REPLAY! Future-proof your hotel marketing strategy for 2020 and beyond
News / Distribution
WEBINAR REPLAY! Future-proof your hotel marketing strategy for 2020 and beyond
By PhocusWire | October 20, 2020
In this webinar we look at how hotel marketers can navigate these changes and plan for the future with robust marketing strategies. Read More
U.S. Justice Department files antitrust lawsuit against Google, travel brands brace for proceedings
News / Online
U.S. Justice Department files antitrust lawsuit against Google, travel brands brace for proceedings
By Linda Fox | October 20, 2020
The Justice Department is claiming that Google has abused its dominant position in search and advertising to keep competition down. Read More
How travel marketers can reboot and find their audiences
Opinion / Online
How travel marketers can reboot and find their audiences
By Mike Skladony - Semcasting | September 25, 2020
In order to figure out who’s in the market to travel at this moment and where they’re likely to go, marketers will have to shift focus to the top of the funnel, where audience development capabilities... Read More
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