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Black U.S. travelers make decisions based on safety, representation
News / Online
Black U.S. travelers make decisions based on safety, representation
By Jill Menze | January 18, 2021
According to MMGY Global, Black U.S. travelers are more influenced by safety concerns and marketing representation than their European counterparts. Read More
STARTUP STAGE: Touriosity wants to help tour operators increase direct bookings
Interview / Startups
STARTUP STAGE: Touriosity wants to help tour operators increase direct bookings
By Jill Menze | January 4, 2021
The nonprofit OTA Touriosity aims to help tour and activity providers increase direct bookings while complementing their own direct marketing efforts. Read More
VIDEO: Why the digital travel sector fails for diversity and inclusion
News / Online
VIDEO: Why the digital travel sector fails for diversity and inclusion
By Linda Fox | December 30, 2020
Martinique Lewis, a diversity in travel consultant, says travel companies need to look across everything they touch internally and externally and grade themselves on their diversity.  Read More
VIDEO: Peter Kern on how COVID gave Expedia Group “courage”
News / Online
VIDEO: Peter Kern on how COVID gave Expedia Group “courage”
By Jill Menze | December 29, 2020
Speaking at his first Phocuswright Conference since assuming leadership of Expedia Group, Peter Kern discussed the company's multi-brand strategy, Google and more. Read More
InPhocus, episode 31 - Getting the right signals for a recovery
News / Technology
InPhocus, episode 31 - Getting the right signals for a recovery
By PhocusWire | December 18, 2020
Medallia's Geoff Ryskamp discusses everything from voice tech and social media to how brands have figured out what "signals" to listen to. Read More
VIDEO: Vizergy - Launch pitch at Phocuswright Conference 2020
Interview / Distribution
VIDEO: Vizergy - Launch pitch at Phocuswright Conference 2020
By PhocusWire | December 17, 2020
Cloud innovation makes digital sales and marketing simple with an all-in-one platform. Are you ready to simplify your digital? Read More
Q&A: Airbnb's Joe Gebbia talks milestone IPO
News / Online
Q&A: Airbnb's Joe Gebbia talks milestone IPO
By Jill Menze | December 11, 2020
Airbnb co-founder Joe Gebbia speaks to Airbnb's debut on the public markets, how it has adapted during the pandemic and the company’s long-term vision.  Read More
google-insights-tool-destinations-2
News / Online
Google launches hub to aid destinations, hotels and partners in recovery
By Jill Menze | December 7, 2020
Travel Insights with Google is built around three new tools to support destinations, hotels and Google’s commercial partners. Read More
Key questions facing Airbnb ahead of its IPO
Opinion / Online
Key questions facing Airbnb ahead of its IPO
By Pierre Becerril - Transparent | December 3, 2020
By redefining traveler expectations and establishing a new type of lodging, Airbnb built the second-most valuable travel company in the world in just a decade. Now, as public market investors consider... Read More
Sounding Off: The promise of a new marketing process won't be easy to reach
Interview / Online
Sounding Off: The promise of a new marketing process won't be easy to reach
By PhocusWire | November 27, 2020
In a market where travelers are anxious about getting on the road again, previous positive experiences with companies (the trust factor) might play a major role in shifting where people start their... Read More
Airbnb's IPO filing - what the travel industry can learn from a unique marketing playbook
Opinion / Online
Airbnb's IPO filing - what the travel industry can learn from a unique marketing playbook
By Mario Gavira | November 23, 2020
Here are some key learnings that marketers might want to keep in the back of their minds when travel comes back and the marketing battle heats up again. Read More
STARTUP STAGE: Travevel is a social platform designed to give back
Interview / Startups
STARTUP STAGE: Travevel is a social platform designed to give back
By Jill Menze | November 16, 2020
The startup, set to launch later this month, will use 10% of all profits to provide living essentials and affordable housing for disadvantaged communities in high tourism areas. Read More
tripadvisor-thailand-hotel-warning
News / Online
Tripadvisor adds warning label to Thailand hotel that jailed guest
By Mitra Sorrells | November 12, 2020
The warning explains that a prior reviewer spent time in a Thai jail due to his negative comments. Read More
online-travel-digital-gatekeepers
News / Online
Online travel platforms dispute "gatekeeper" claims as Europe readies digital legislation
By Linda Fox | November 11, 2020
Proposals for new European digital legislation in Europe could include online travel players such as Airbnb and Booking.com. Read More
Sounding Off: Booking early is great but not in the DNA of attractions
Interview / Online
Sounding Off: Booking early is great but not in the DNA of attractions
By PhocusWire | November 6, 2020
Attractions are at an inherent disadvantage when it comes to their attempts to foster direct relationships and upsell opportunities in advance of a trip. But 2020 might change that. Read More
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