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Opinion / Technology

The COVID travel rebound is coming - is your business prepared?

By Jackie Velez - Xero | February 9, 2021

Travel brands should consider these key steps in order to successfully capture the COVID travel rebound. Read More

Interview / Online

Sounding Off: The real key to getting bookings? Inspiring traveler confidence

By PhocusWire | January 29, 2021

The travel industry isn’t good at negative messaging, with one or two exceptions, but some say now is a good time to find some positives by exploiting a little of the negative. Read More

News / Online

How travel marketers adjust to the ups and downs of COVID-19

By Mitra Sorrells | January 27, 2021

As coronavirus rates and lockdown measures shift, travel advertising strategies have centered on careful messaging through digital platforms. Read More

Opinion / Online

What to know about the new customer travel planning, shopping and booking journey

By Kurt Weinsheimer - Sojern | January 25, 2021

While the travel industry certainly can’t predict quarantine mandates, companies can capitalize on demand by meeting customer conditions. Read More

News / Online

Black U.S. travelers make decisions based on safety, representation

By Jill Menze | January 18, 2021

According to MMGY Global, Black U.S. travelers are more influenced by safety concerns and marketing representation than their European counterparts. Read More

Interview / Startups

STARTUP STAGE: Touriosity wants to help tour operators increase direct bookings

By Jill Menze | January 4, 2021

The nonprofit OTA Touriosity aims to help tour and activity providers increase direct bookings while complementing their own direct marketing efforts. Read More

News / Online

VIDEO: Why the digital travel sector fails for diversity and inclusion

By Linda Fox | December 30, 2020

Martinique Lewis, a diversity in travel consultant, says travel companies need to look across everything they touch internally and externally and grade themselves on their diversity. Read More

News / Online

VIDEO: Peter Kern on how COVID gave Expedia Group “courage”

By Jill Menze | December 29, 2020

Speaking at his first Phocuswright Conference since assuming leadership of Expedia Group, Peter Kern discussed the company's multi-brand strategy, Google and more. Read More

News / Technology

InPhocus, episode 31 - Getting the right signals for a recovery

By PhocusWire | December 18, 2020

Medallia's Geoff Ryskamp discusses everything from voice tech and social media to how brands have figured out what "signals" to listen to. Read More

Interview / Distribution

VIDEO: Vizergy - Launch pitch at Phocuswright Conference 2020

By PhocusWire | December 17, 2020

Cloud innovation makes digital sales and marketing simple with an all-in-one platform. Are you ready to simplify your digital? Read More

News / Online

Q&A: Airbnb's Joe Gebbia talks milestone IPO

By Jill Menze | December 11, 2020

Airbnb co-founder Joe Gebbia speaks to Airbnb's debut on the public markets, how it has adapted during the pandemic and the company’s long-term vision. Read More

News / Online

Google launches hub to aid destinations, hotels and partners in recovery

By Jill Menze | December 7, 2020

Travel Insights with Google is built around three new tools to support destinations, hotels and Google’s commercial partners. Read More

Opinion / Online

Key questions facing Airbnb ahead of its IPO

By Pierre Becerril - Transparent | December 3, 2020

By redefining traveler expectations and establishing a new type of lodging, Airbnb built the second-most valuable travel company in the world in just a decade. Now, as public market investors consider... Read More

Interview / Online

Sounding Off: The promise of a new marketing process won't be easy to reach

By PhocusWire | November 27, 2020

In a market where travelers are anxious about getting on the road again, previous positive experiences with companies (the trust factor) might play a major role in shifting where people start their... Read More

Opinion / Online

Airbnb's IPO filing - what the travel industry can learn from a unique marketing playbook

By Mario Gavira | November 23, 2020

Here are some key learnings that marketers might want to keep in the back of their minds when travel comes back and the marketing battle heats up again. Read More

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