Advertising

Opinion / Online

Is Google's zero-click search a threat or opportunity for hoteliers?

By Max Starkov - hospitality consultant and strategist | April 9, 2021

Google's "zero-click" reality means hoteliers need to focus on optimizing their properties' websites and using effective content marketing strategies. Read More

Interview / Online

How I Got Here, episode 59 - Rolf Schromgens of Trivago

By PhocusWire | April 8, 2021

Rolf Schromgens was broke and scarred from the experience of a previous startup when he finally sat down with his co-founders and created Trivago, as he explains to Mozio's David Litwak and Kevin May of... Read More

Opinion / Online

The data conundrum for travel marketers in 2021

By Chris Heike - Koddi | April 6, 2021

As the industry enters peak travel season, marketers are faced with a question that most are not prepared to answer: How should I account for the lack of data I gathered in 2020? Read More

Opinion / Online

"Marketing of Care" and the future of tourism

By Michael Becker and Adam Hanft | April 5, 2021

In a post-pandemic world, Marketing of Care can help travel marketers promote destinations through a holistic approach that relies on hyper-local data as well as rational and emotional factors. Read More

Opinion / Online

What do you know about travelers in the future and how to develop a customer for life?

By Tony Evans - TProfile | March 11, 2021

There are four important steps that every travel business will need to follow to deliver growth, loyalty and continued success. Read More

News / Distribution

Google eliminates fees for hotel booking links

By Mitra Sorrells | March 8, 2021

Now in addition to up to four paid ad slots, Google will provide an extensive organic list of booking options, such as the hotel website, online travel agencies and other travel sites. Read More

News / Online

Expedia Group and Booking Holdings slashed marketing by $6B in 2020 (but Airbnb now makes an entrance)

By Kevin May | March 2, 2021

The body check on marketing spend by the two giants of online travel in 2020 ends a run of gradually slowing increases in prior years. Read More

Interview / Startups

STARTUP STAGE: Odyssey Travel App wants to democratize access to luxury travel

By Jill Menze | March 2, 2021

Odyssey Travel App is a premium travel platform that aims to democratize access to luxury hotels, car rental and other travel services directly from the provider to the user. Read More

News / Online

Consulting agency Compass Collective aims to guide travel brands toward positive change

By Jill Menze | February 26, 2021

Founded by luxury travel advisor Courtnie Nichols, the Compass Collective aims to help travel brands serve a diverse group of travelers through marketing efforts and staff training. Read More

News / Online

Google fined €1.1M for deceptive hotel ratings in France

By Mitra Sorrells | February 16, 2021

Google has also agreed to remove its ratings and use those provided by Atout France, the country's tourism agency. Read More

News / Online

Trivago sees revenue slump 70% in 2020, bets on local travel to fuel recovery

By Jill Menze | February 9, 2021

Although revenue for Trivago dropped 70% for the full year and nearly 80% for the fourth quarter of 2020, the company believes it's at a turning point in the pandemic. Read More

Opinion / Technology

The COVID travel rebound is coming - is your business prepared?

By Jackie Velez - Xero | February 9, 2021

Travel brands should consider these key steps in order to successfully capture the COVID travel rebound. Read More

Interview / Online

Sounding Off: The real key to getting bookings? Inspiring traveler confidence

By PhocusWire | January 29, 2021

The travel industry isn’t good at negative messaging, with one or two exceptions, but some say now is a good time to find some positives by exploiting a little of the negative. Read More

News / Online

How travel marketers adjust to the ups and downs of COVID-19

By Mitra Sorrells | January 27, 2021

As coronavirus rates and lockdown measures shift, travel advertising strategies have centered on careful messaging through digital platforms. Read More