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News / Online

Expedia Group and Booking Holdings slashed marketing by $6B in 2020 (but Airbnb now makes an entrance)

By Kevin May | March 2, 2021

The body check on marketing spend by the two giants of online travel in 2020 ends a run of gradually slowing increases in prior years. Read More

Interview / Startups

STARTUP STAGE: Odyssey Travel App wants to democratize access to luxury travel

By Jill Menze | March 2, 2021

Odyssey Travel App is a premium travel platform that aims to democratize access to luxury hotels, car rental and other travel services directly from the provider to the user. Read More

News / Online

Consulting agency Compass Collective aims to guide travel brands toward positive change

By Jill Menze | February 26, 2021

Founded by luxury travel advisor Courtnie Nichols, the Compass Collective aims to help travel brands serve a diverse group of travelers through marketing efforts and staff training. Read More

News / Online

Google fined €1.1M for deceptive hotel ratings in France

By Mitra Sorrells | February 16, 2021

Google has also agreed to remove its ratings and use those provided by Atout France, the country's tourism agency. Read More

News / Online

Trivago sees revenue slump 70% in 2020, bets on local travel to fuel recovery

By Jill Menze | February 9, 2021

Although revenue for Trivago dropped 70% for the full year and nearly 80% for the fourth quarter of 2020, the company believes it's at a turning point in the pandemic. Read More

Opinion / Technology

The COVID travel rebound is coming - is your business prepared?

By Jackie Velez - Xero | February 9, 2021

Travel brands should consider these key steps in order to successfully capture the COVID travel rebound. Read More

Interview / Online

Sounding Off: The real key to getting bookings? Inspiring traveler confidence

By PhocusWire | January 29, 2021

The travel industry isn’t good at negative messaging, with one or two exceptions, but some say now is a good time to find some positives by exploiting a little of the negative. Read More

News / Online

How travel marketers adjust to the ups and downs of COVID-19

By Mitra Sorrells | January 27, 2021

As coronavirus rates and lockdown measures shift, travel advertising strategies have centered on careful messaging through digital platforms. Read More

Opinion / Online

What to know about the new customer travel planning, shopping and booking journey

By Kurt Weinsheimer - Sojern | January 25, 2021

While the travel industry certainly can’t predict quarantine mandates, companies can capitalize on demand by meeting customer conditions. Read More

News / Online

Black U.S. travelers make decisions based on safety, representation

By Jill Menze | January 18, 2021

According to MMGY Global, Black U.S. travelers are more influenced by safety concerns and marketing representation than their European counterparts. Read More

Interview / Startups

STARTUP STAGE: Touriosity wants to help tour operators increase direct bookings

By Jill Menze | January 4, 2021

The nonprofit OTA Touriosity aims to help tour and activity providers increase direct bookings while complementing their own direct marketing efforts. Read More

News / Online

VIDEO: Why the digital travel sector fails for diversity and inclusion

By Linda Fox | December 30, 2020

Martinique Lewis, a diversity in travel consultant, says travel companies need to look across everything they touch internally and externally and grade themselves on their diversity. Read More

News / Online

VIDEO: Peter Kern on how COVID gave Expedia Group “courage”

By Jill Menze | December 29, 2020

Speaking at his first Phocuswright Conference since assuming leadership of Expedia Group, Peter Kern discussed the company's multi-brand strategy, Google and more. Read More