Advertising

Q&A: Eurail on its digital-first rebrand
News / Online
Q&A: Eurail on its digital-first rebrand
By Jill Menze | March 17, 2022
Eurail’s Yi Ding explains the idea behind the company’s new identity and how Eurail is looking to digitally evolve. Read More
google-hotel-updates-march2022
News / Online
Google adds new tools to help hotels reach travelers
By Mitra Sorrells | March 16, 2022
The updates include free hotel booking links on Google Search and Maps. Read More
space-tourism-travel
News / Distribution
Is space the next frontier for travel distribution?
By Mitra Sorrells | March 15, 2022
As Axiom Space prepares to send its first crew of private astronauts to the ISS, space tourism activity is picking up on many fronts, and travel advisors are creating services to sell these specialized... Read More
Google pauses “vast majority” of commercial activity in Russia, adds tools for hotels
News / Online
Google pauses “vast majority” of commercial activity in Russia, adds tools for hotels
By Jill Menze | March 10, 2022
In addition to pausing commercial activity in Russia, Google will allow hotels in countries neighboring Ukraine to indicate if they’re offering free or discounted accommodations. Read More
my-method-vdxtv-switzerland
News / Online
My Method... How to counter travel lulls with interactive video
By Matt Keating - VDX.tv | February 23, 2022
Switzerland Tourism used an omnichannel video campaign to position the country as a premier tourism destination.   Read More
New firm helps brands attract multicultural travelers
News / Online
New firm helps brands attract multicultural travelers
By Jill Menze | February 18, 2022
The Culturist Groups helps travel brands translate diversity and inclusion imperatives into measurable multicultural marketing communications strategies. Read More
tripadvisor-q4-fy-2021
News / Online
Tripadvisor makes moves to spin off Viator
By Mitra Sorrells | February 16, 2022
In its Q4 and full-year 2021 financial report, Tripadvisor says it has filed a confidential S-1 with the U.S. Securities and Exchange Commission related to a possible initial public offering of... Read More
Airbnb ends 2021 with 25% revenue growth over 2019
News / Online
Airbnb ends 2021 with 25% revenue growth over 2019
By Jill Menze | February 15, 2022
Despite the continued effects of the pandemic, Airbnb posted record Q4 numbers and said 2021 was the best year in its history. Read More
Trivago eyes growth through tech innovation and broadening products
News / Online
Trivago eyes growth through tech innovation and broadening products
By Linda Fox | February 9, 2022
The metasearch giant sees travel demand coming back in the spring and expects a less volatile recovery during 2022. Read More
Tripadvisor partners with Black Travel Alliance, Tourism Reset on new campaign
News / Online
Tripadvisor partners with Black Travel Alliance, Tourism Reset on new campaign
By Jill Menze | February 3, 2022
Tied to Black History Month, Tripadvisor is sponsoring the website the History of Black Travel to promote the stories of Black travelers. Read More
Is TikTok part of travel's recovery toolbox?
News / Online
Is TikTok part of travel's recovery toolbox?
By Linda Fox | February 2, 2022
Travel companies are waking up to TikTok's potential to raise brand awareness and drive transactions. Read More
always-on-marketing-strategy-sojern
Opinion / Online
How “always on” strategies enable travel marketers to beat seasonality blues
By Noreen Henry - Sojern | January 31, 2022
An always on strategy helps travel marketers capture traveler interest and drive bookings any time of year. Read More
yanolja expands hospitality
News / Technology
South Korea’s Yanolja looks to Tesla to expand hospitality market
By Yeoh Siew Hoon - WiT | January 26, 2022
By digitizing and connecting spaces and testing NFT and metaverse technologies, Yanolja wants to expand the travel and hospitality market to $3,000 billion. Read More
expedia-group-2022-travel-value-index
News / Online
Travelers willing to pay more, use loyalty points for trips in 2022
By Jill Menze | January 20, 2022
An Expedia Group report reveals Gen Z travelers have the most loyalty points stockpiled for trips. Read More
pcw-studio-sxm-media
News / Online
VIDEO: SXM Media on travel marketing through audio
By Mitra Sorrells | January 18, 2022
Podcasts and audio streaming can give travel brands a captive audience for advertising. Read More
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