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News / Online

My Method... How to counter travel lulls with interactive video

By Matt Keating - VDX.tv | February 23, 2022

Switzerland Tourism used an omnichannel video campaign to position the country as a premier tourism destination. Read More

News / Online

New firm helps brands attract multicultural travelers

By Jill Menze | February 18, 2022

The Culturist Groups helps travel brands translate diversity and inclusion imperatives into measurable multicultural marketing communications strategies. Read More

News / Online

Tripadvisor makes moves to spin off Viator

By Mitra Sorrells | February 16, 2022

In its Q4 and full-year 2021 financial report, Tripadvisor says it has filed a confidential S-1 with the U.S. Securities and Exchange Commission related to a possible initial public offering of... Read More

News / Online

Airbnb ends 2021 with 25% revenue growth over 2019

By Jill Menze | February 15, 2022

Despite the continued effects of the pandemic, Airbnb posted record Q4 numbers and said 2021 was the best year in its history. Read More

News / Online

Trivago eyes growth through tech innovation and broadening products

By Linda Fox | February 9, 2022

The metasearch giant sees travel demand coming back in the spring and expects a less volatile recovery during 2022. Read More

News / Online

Tripadvisor partners with Black Travel Alliance, Tourism Reset on new campaign

By Jill Menze | February 3, 2022

Tied to Black History Month, Tripadvisor is sponsoring the website the History of Black Travel to promote the stories of Black travelers. Read More

News / Online

Is TikTok part of travel's recovery toolbox?

By Linda Fox | February 2, 2022

Travel companies are waking up to TikTok's potential to raise brand awareness and drive transactions. Read More

Opinion / Online

How “always on” strategies enable travel marketers to beat seasonality blues

By Noreen Henry - Sojern | January 31, 2022

An always on strategy helps travel marketers capture traveler interest and drive bookings any time of year. Read More

News / Technology

South Korea’s Yanolja looks to Tesla to expand hospitality market

By Yeoh Siew Hoon - WiT | January 26, 2022

By digitizing and connecting spaces and testing NFT and metaverse technologies, Yanolja wants to expand the travel and hospitality market to $3,000 billion. Read More

News / Online

Travelers willing to pay more, use loyalty points for trips in 2022

By Jill Menze | January 20, 2022

An Expedia Group report reveals Gen Z travelers have the most loyalty points stockpiled for trips. Read More

News / Online

VIDEO: SXM Media on travel marketing through audio

By Mitra Sorrells | January 18, 2022

Podcasts and audio streaming can give travel brands a captive audience for advertising. Read More

News / Distribution

VIDEO: How hotel marketing tactics are shifting

By PhocusWire | January 12, 2022

PhocusWire talks to Peter O'Connor, professor of strategy at the University of South Australia, on hotels are nurturing direct bookers and how distribution is swinging back in favor of OTAs. Read More