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News / Online

Is TikTok part of travel's recovery toolbox?

By Linda Fox | February 2, 2022

Travel companies are waking up to TikTok's potential to raise brand awareness and drive transactions. Read More

Opinion / Online

How “always on” strategies enable travel marketers to beat seasonality blues

By Noreen Henry - Sojern | January 31, 2022

An always on strategy helps travel marketers capture traveler interest and drive bookings any time of year. Read More

News / Technology

South Korea’s Yanolja looks to Tesla to expand hospitality market

By Yeoh Siew Hoon - WiT | January 26, 2022

By digitizing and connecting spaces and testing NFT and metaverse technologies, Yanolja wants to expand the travel and hospitality market to $3,000 billion. Read More

News / Online

Travelers willing to pay more, use loyalty points for trips in 2022

By Jill Menze | January 20, 2022

An Expedia Group report reveals Gen Z travelers have the most loyalty points stockpiled for trips. Read More

News / Online

VIDEO: SXM Media on travel marketing through audio

By Mitra Sorrells | January 18, 2022

Podcasts and audio streaming can give travel brands a captive audience for advertising. Read More

News / Distribution

VIDEO: How hotel marketing tactics are shifting

By PhocusWire | January 12, 2022

PhocusWire talks to Peter O'Connor, professor of strategy at the University of South Australia, on hotels are nurturing direct bookers and how distribution is swinging back in favor of OTAs. Read More

News / Online

Online travel giants' marketing spend continues to head north

By Linda Fox | January 10, 2022

Airbnb continued to benefit from its Q2 marketing campaign while Expedia and Booking increased marketing spend in Q3. Read More

News / Online

VIDEO: How destinations can consider new roles and strategies

By PhocusWire | January 10, 2022

Arguably the biggest challenge for a destination trying to market itself amid a global pandemic is how to do so when people can’t travel. Read More

News / Online

Vrbo social ad spend outstrips Airbnb and Booking

By Linda Fox | January 5, 2022

Vrbo had 39% share of voice on paid-for social media advertizing in October and November according to BrandTotal. Read More

News / Online

Trip.com Group revenue drops in Q3 but international flight bookings up

By Mitra Sorrells | December 15, 2021

Trip.com Group's revenue in Q3 2021 was $831 million, down 9% compared to the second quarter of this year. Read More

News / Technology

PROS acquires direct travel sales platform EveryMundo for $80M

By Kevin May | November 30, 2021

The cash deal for U.S.-based EveryMundo will also include the delivery of $10 million stock in the future, subject to conditions. Read More

News / Distribution

VIDEO: BeMyGuest on the tech opportunity in tours and activities

By PhocusWire | November 30, 2021

Speaking in the PhocusWire Studio during The Phocuswright Conference, BeMyGuest CEO Blanca Menchaca explains how the pandemic has opened up operators and distributors to connectivity and partnerships. Read More

From Our Partners / Online

VIDEO: How creators bring life to travel storytelling and brands

By PhocusWire | November 29, 2021

Creators have been used by many travel brands over the years but their role can now be seen as more important than ever, given their ability to bring the human touch and authenticity to a service's... Read More

From Our Partners / Online

What travel marketers need to know about podcasts

By Laura Fernandez - SXM Media | November 29, 2021

Podcasts have become an important part of media consumption in society, across multiple demographics, geographies and genres. Read More

News / Online

Marriott outspends hotel rivals on social media ads

By Kevin May | November 26, 2021

Analysis of activity by five major hotel chains indicated Marriott's strategy to target social media users on sites such as Facebook, Instagram, YouTube, Twitter and LinkedIn. Read More

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