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News / Online

My Method... How Vrbo used videos to increase its search visibility

By Shawn Massie - Pacific | April 13, 2022

Vrbo raised its rank and visibility on YouTube and Google using SEO-friendly videos created from its destination guides. Read More

News / Distribution

Online activity shows growing recovery for travel

By Mitra Sorrells | April 12, 2022

An analysis by Similarweb shows visits to airline and hospitality websites are up as consumers act on their desire to travel. Read More

News / Technology

SiteMinder consolidates products to create holistic platform for hoteliers

By Mitra Sorrells | April 5, 2022

The company describes its next-generation platform as putting “hotels at the center of their own purpose-built ecosystem.” Read More

News / Technology

Fareportal takes stake in search tech company Search Machines

By Jill Menze | April 4, 2022

U.K.-based Search Machines helps large enterprises optimize and customize their search user acquisition. Read More

News / Online

Online travel giants ramped up marketing spend in 2021

By Kevin May | March 30, 2022

The amounts being splashed out on various forms of advertising activity are not at the same levels of 2019, understandably, but the tried and trusted methods are back in vogue. Read More

News / Online

Q&A: Eurail on its digital-first rebrand

By Jill Menze | March 17, 2022

Eurail’s Yi Ding explains the idea behind the company’s new identity and how Eurail is looking to digitally evolve. Read More

News / Online

Google adds new tools to help hotels reach travelers

By Mitra Sorrells | March 16, 2022

The updates include free hotel booking links on Google Search and Maps. Read More

News / Distribution

Is space the next frontier for travel distribution?

By Mitra Sorrells | March 15, 2022

As Axiom Space prepares to send its first crew of private astronauts to the ISS, space tourism activity is picking up on many fronts, and travel advisors are creating services to sell these specialized... Read More

News / Online

Google pauses “vast majority” of commercial activity in Russia, adds tools for hotels

By Jill Menze | March 10, 2022

In addition to pausing commercial activity in Russia, Google will allow hotels in countries neighboring Ukraine to indicate if they’re offering free or discounted accommodations. Read More

News / Online

My Method... How to counter travel lulls with interactive video

By Matt Keating - VDX.tv | February 23, 2022

Switzerland Tourism used an omnichannel video campaign to position the country as a premier tourism destination. Read More

News / Online

New firm helps brands attract multicultural travelers

By Jill Menze | February 18, 2022

The Culturist Groups helps travel brands translate diversity and inclusion imperatives into measurable multicultural marketing communications strategies. Read More

News / Online

Tripadvisor makes moves to spin off Viator

By Mitra Sorrells | February 16, 2022

In its Q4 and full-year 2021 financial report, Tripadvisor says it has filed a confidential S-1 with the U.S. Securities and Exchange Commission related to a possible initial public offering of... Read More