Advertising

The third-party cookie is crumbling - now what?
Opinion / Online
The third-party cookie is crumbling - now what?
By Kurt Weinsheimer - Sojern | May 12, 2022
When third-party cookies go away, marketers must rely more than ever on first-party cookies - and that’s a good thing Read More
Inside Expedia Group's new unified loyalty program
News / Online
Inside Expedia Group's new unified loyalty program
By Jill Menze | May 9, 2022
Called One Key, the program will allow loyalty members to earn and burn points across all of Expedia Group’s brands. Read More
booking-holdings-q1-2022
News / Online
Booking Holdings reports quarterly record for gross bookings of $27B
By Mitra Sorrells | May 4, 2022
Booking Holdings' adjusted EBITDA in the Q1 2022 was $310 million, compared with an adjusted EBITDA loss of $195 million in Q1 2021.   Read More
trivago-q1-2022
News / Online
Trivago reports Q1 profit of €21M but excludes recent €30M fine
By Mitra Sorrells | May 2, 2022
On April 22, the Australian Federal Court ordered Trivago to pay a €30.2 million penalty for making misleading claims about hotel room rates online and in television advertising. Read More
Remember Bing? A different option for hotels to Google
Opinion / Distribution
Remember Bing? A different option for hotels to Google
By Paola Romero - Mirai | May 2, 2022
Bing offers another shopping window where a hotel can be seen by many users who are not on Google and who now end up with the OTAs, because they are the only ones bidding on a hotel. Read More
travclan-funding-pre-series-a
News / Startups
India’s TravClan raises $4.7M to help agents digitize operations
By Mitra Sorrells | April 29, 2022
TravClan helps travel agent set up websites, connect to suppliers and manage their online marketing. Read More
my-method-pacific-vrbo
News / Online
My Method... How Vrbo used videos to increase its search visibility
By Shawn Massie - Pacific | April 13, 2022
Vrbo raised its rank and visibility on YouTube and Google using SEO-friendly videos created from its destination guides. Read More
similarweb-april-2022
News / Distribution
Online activity shows growing recovery for travel
By Mitra Sorrells | April 12, 2022
An analysis by Similarweb shows visits to airline and hospitality websites are up as consumers act on their desire to travel.   Read More
siteminder-new-platform
News / Technology
SiteMinder consolidates products to create holistic platform for hoteliers
By Mitra Sorrells | April 5, 2022
The company describes its next-generation platform as putting “hotels at the center of their own purpose-built ecosystem.”   Read More
Fareportal takes stake in search tech company Search Machines
News / Technology
Fareportal takes stake in search tech company Search Machines
By Jill Menze | April 4, 2022
U.K.-based Search Machines helps large enterprises optimize and customize their search user acquisition. Read More
Online travel giants ramped up marketing spend in 2021
News / Online
Online travel giants ramped up marketing spend in 2021
By Kevin May | March 30, 2022
The amounts being splashed out on various forms of advertising activity are not at the same levels of 2019, understandably, but the tried and trusted methods are back in vogue. Read More
Q&A: Eurail on its digital-first rebrand
News / Online
Q&A: Eurail on its digital-first rebrand
By Jill Menze | March 17, 2022
Eurail’s Yi Ding explains the idea behind the company’s new identity and how Eurail is looking to digitally evolve. Read More
google-hotel-updates-march2022
News / Online
Google adds new tools to help hotels reach travelers
By Mitra Sorrells | March 16, 2022
The updates include free hotel booking links on Google Search and Maps. Read More
space-tourism-travel
News / Distribution
Is space the next frontier for travel distribution?
By Mitra Sorrells | March 15, 2022
As Axiom Space prepares to send its first crew of private astronauts to the ISS, space tourism activity is picking up on many fronts, and travel advisors are creating services to sell these specialized... Read More
Google pauses “vast majority” of commercial activity in Russia, adds tools for hotels
News / Online
Google pauses “vast majority” of commercial activity in Russia, adds tools for hotels
By Jill Menze | March 10, 2022
In addition to pausing commercial activity in Russia, Google will allow hotels in countries neighboring Ukraine to indicate if they’re offering free or discounted accommodations. Read More
The Phocuswright Conference 2026