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Opinion / Technology

A hotelier's guide to Google Analytics 4

By Sam Weston - 80 Days | May 23, 2022

It's an end of an era: Google is sunsetting Universal Analytics. Here's what hotels need to know the successor, Google Analytics 4. Read More

News / Technology

Hotels develop VR "twins" as first step into metaverse

By Mitra Sorrells | May 20, 2022

Hotels are beginning to develop virtual representations of their physical properties, which will eventually live in the metaverse and support sales and marketing. Read More

Opinion / Online

Why do travel providers miss the mark on personalization?

By Cara Whitehill - Unlock Advisors | May 19, 2022

Travel providers have the data and the tools to truly personalize offers - and yet, they don't. Read More

News / Technology

Marriott debuts media network in partnership with Yahoo

By Jill Menze | May 17, 2022

Using Marriott guest data, advertisers on the network will be able to target travelers via the hotel chain’s website and app - and eventually in-room TVs. Read More

Opinion / Online

The third-party cookie is crumbling - now what?

By Kurt Weinsheimer - Sojern | May 12, 2022

When third-party cookies go away, marketers must rely more than ever on first-party cookies - and that’s a good thing Read More

News / Online

Inside Expedia Group's new unified loyalty program

By Jill Menze | May 9, 2022

Called One Key, the program will allow loyalty members to earn and burn points across all of Expedia Group’s brands. Read More

News / Online

Booking Holdings reports quarterly record for gross bookings of $27B

By Mitra Sorrells | May 4, 2022

Booking Holdings' adjusted EBITDA in the Q1 2022 was $310 million, compared with an adjusted EBITDA loss of $195 million in Q1 2021. Read More

News / Online

Trivago reports Q1 profit of €21M but excludes recent €30M fine

By Mitra Sorrells | May 2, 2022

On April 22, the Australian Federal Court ordered Trivago to pay a €30.2 million penalty for making misleading claims about hotel room rates online and in television advertising. Read More

Opinion / Distribution

Remember Bing? A different option for hotels to Google

By Paola Romero - Mirai | May 2, 2022

Bing offers another shopping window where a hotel can be seen by many users who are not on Google and who now end up with the OTAs, because they are the only ones bidding on a hotel. Read More

News / Startups

India’s TravClan raises $4.7M to help agents digitize operations

By Mitra Sorrells | April 29, 2022

TravClan helps travel agent set up websites, connect to suppliers and manage their online marketing. Read More

News / Online

My Method... How Vrbo used videos to increase its search visibility

By Shawn Massie - Pacific | April 13, 2022

Vrbo raised its rank and visibility on YouTube and Google using SEO-friendly videos created from its destination guides. Read More

News / Distribution

Online activity shows growing recovery for travel

By Mitra Sorrells | April 12, 2022

An analysis by Similarweb shows visits to airline and hospitality websites are up as consumers act on their desire to travel. Read More

News / Technology

SiteMinder consolidates products to create holistic platform for hoteliers

By Mitra Sorrells | April 5, 2022

The company describes its next-generation platform as putting “hotels at the center of their own purpose-built ecosystem.” Read More

News / Technology

Fareportal takes stake in search tech company Search Machines

By Jill Menze | April 4, 2022

U.K.-based Search Machines helps large enterprises optimize and customize their search user acquisition. Read More

News / Online

Online travel giants ramped up marketing spend in 2021

By Kevin May | March 30, 2022

The amounts being splashed out on various forms of advertising activity are not at the same levels of 2019, understandably, but the tried and trusted methods are back in vogue. Read More

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