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Online
My Method... How Curacity heightened digital marketing revenue for Malibu Beach Inn
By Curacity
|
June 23, 2022
Utilizing traditional creators - aka publishers - for Malibu Beach Inn, Curacity’s digital media brand partners generated valuable exposure for the property.
Read More
News
/
Online
Airbnb highlights unique properties through funding campaign
By Linda Fox
|
June 22, 2022
The company is providing $100,000 each to 100 people to create a unique property.
Read More
News
/
Startups
EasyGuide lands £1M for TV advertising push
By Linda Fox
|
June 21, 2022
EasyGuide is a standalone entity offering tours and activities under the “easy” family of companies.
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News
/
Online
The evolution of digital advertising for travel
By Phocuswright Research
|
June 17, 2022
The digital advertising space for travel is in the midst of major changes, with bigger disruption around the corner.
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News
/
Online
My Method... How Visit Brazil increased U.S. bookings by nearly $6M
By Silvio Nascimento - Embratur
|
June 13, 2022
With visas no longer required for visitors from the U.S., Brazil planned a campaign to encourage Americans to visit.
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News
/
Online
Travel advertisers ramp up spend as demand recovers
By Jill Menze
|
June 9, 2022
According to a new report, travel ad spend in the U.S. has already reached nearly $623 million in 2022.
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Opinion
/
Online
A tactical approach to a cookieless travel campaign
By Kurt Weinsheimer - Sojern
|
June 7, 2022
By collecting the right first-party data and using it alongside the right tools and tactics, hotel marketers can deliver relevant, third-party cookie-free ads that boost direct bookings.
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Opinion
/
Technology
A DMO's guide to NFTs
By Martin Stoll - Sparkloft Media
|
June 3, 2022
Travel marketers should pay close attention, understand the technology and start experimenting for themselves.
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News
/
Online
Snapchat unveils dynamic ads service for travel advertisers
By Linda Fox
|
June 1, 2022
The social media platform says it will serve the most relevant ads to Snapchatters interested in travel.
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News
/
Online
Agoda's Omri Morgenshtern talks localization, startup culture and leadership skills
By Yeoh Siew Hoon - WebinTravel
|
May 31, 2022
Omri Morgenshtern talks to WebinTravel's Yeoh Siew Hoon about stepping into the CEO shoes and current trends in Asia.
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Opinion
/
Online
How to increase bookings in a cookieless world
By Kurt Weinsheimer - Sojern
|
May 24, 2022
Marketers must not only capture first-party data in a cookieless world but also activate it.
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Opinion
/
Technology
A hotelier's guide to Google Analytics 4
By Sam Weston - 80 Days
|
May 23, 2022
It's an end of an era: Google is sunsetting Universal Analytics. Here's what hotels need to know the successor, Google Analytics 4.
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News
/
Technology
Hotels develop VR "twins" as first step into metaverse
By Mitra Sorrells
|
May 20, 2022
Hotels are beginning to develop virtual representations of their physical properties, which will eventually live in the metaverse and support sales and marketing.
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Opinion
/
Online
Why do travel providers miss the mark on personalization?
By Cara Whitehill - Unlock Advisors
|
May 19, 2022
Travel providers have the data and the tools to truly personalize offers - and yet, they don't.
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News
/
Technology
Marriott debuts media network in partnership with Yahoo
By Jill Menze
|
May 17, 2022
Using Marriott guest data, advertisers on the network will be able to target travelers via the hotel chain’s website and app - and eventually in-room TVs.
Read More
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AI tools are becoming a single point of failure for hotels: How to reduce the risk
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IHG working with Google agentic booking pilot, wider AI initiatives
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Airbnb partners with Tripadvisor amid plans to scale Experiences
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PhocusWire's travel tech news briefs: Sabre, Eurostar, Civitatis and more...
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HomeToGo links operational gains to internal AI use
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