Advertising

My Method... How Curacity heightened digital marketing revenue for Malibu Beach Inn
News / Online
My Method... How Curacity heightened digital marketing revenue for Malibu Beach Inn
By Curacity | June 23, 2022
Utilizing traditional creators - aka publishers - for Malibu Beach Inn, Curacity’s digital media brand partners generated valuable exposure for the property. Read More
Airbnb highlights unique properties through funding campaign
News / Online
Airbnb highlights unique properties through funding campaign
By Linda Fox | June 22, 2022
The company is providing $100,000 each to 100 people to create a unique property. Read More
EasyGuide lands £1M for TV advertising push
News / Startups
EasyGuide lands £1M for TV advertising push
By Linda Fox | June 21, 2022
EasyGuide is a standalone entity offering tours and activities under the “easy” family of companies. Read More
pcw-digital-advertising
News / Online
The evolution of digital advertising for travel
By Phocuswright Research | June 17, 2022
The digital advertising space for travel is in the midst of major changes, with bigger disruption around the corner. Read More
my-method-brazil
News / Online
My Method... How Visit Brazil increased U.S. bookings by nearly $6M
By Silvio Nascimento - Embratur | June 13, 2022
With visas no longer required for visitors from the U.S., Brazil planned a campaign to encourage Americans to visit.   Read More
travel-ad-spend-2022-report
News / Online
Travel advertisers ramp up spend as demand recovers
By Jill Menze | June 9, 2022
According to a new report, travel ad spend in the U.S. has already reached nearly $623 million in 2022. Read More
A tactical approach to a cookieless travel campaign
Opinion / Online
A tactical approach to a cookieless travel campaign
By Kurt Weinsheimer - Sojern | June 7, 2022
By collecting the right first-party data and using it alongside the right tools and tactics, hotel marketers can deliver relevant, third-party cookie-free ads that boost direct bookings. Read More
A DMO's guide to NFTs
Opinion / Technology
A DMO's guide to NFTs
By Martin Stoll - Sparkloft Media | June 3, 2022
Travel marketers should pay close attention, understand the technology and start experimenting for themselves. Read More
snapchat-dynamic-ads
News / Online
Snapchat unveils dynamic ads service for travel advertisers
By Linda Fox | June 1, 2022
The social media platform says it will serve the most relevant ads to Snapchatters interested in travel. Read More
agoda-ceo-discussion
News / Online
Agoda's Omri Morgenshtern talks localization, startup culture and leadership skills
By Yeoh Siew Hoon - WebinTravel | May 31, 2022
Omri Morgenshtern talks to WebinTravel's Yeoh Siew Hoon about stepping into the CEO shoes and current trends in Asia. Read More
How to increase bookings in a cookieless world
Opinion / Online
How to increase bookings in a cookieless world
By Kurt Weinsheimer - Sojern | May 24, 2022
Marketers must not only capture first-party data in a cookieless world but also activate it. Read More
A hotelier's guide to Google Analytics 4
Opinion / Technology
A hotelier's guide to Google Analytics 4
By Sam Weston - 80 Days | May 23, 2022
It's an end of an era: Google is sunsetting Universal Analytics. Here's what hotels need to know the successor, Google Analytics 4. Read More
madrid-marriott-rendezverse
News / Technology
Hotels develop VR "twins" as first step into metaverse
By Mitra Sorrells | May 20, 2022
Hotels are beginning to develop virtual representations of their physical properties, which will eventually live in the metaverse and support sales and marketing. Read More
cara-whitehill-opinion-personalization
Opinion / Online
Why do travel providers miss the mark on personalization?
By Cara Whitehill - Unlock Advisors | May 19, 2022
Travel providers have the data and the tools to truly personalize offers - and yet, they don't. Read More
Marriott debuts media network in partnership with Yahoo
News / Technology
Marriott debuts media network in partnership with Yahoo
By Jill Menze | May 17, 2022
Using Marriott guest data, advertisers on the network will be able to target travelers via the hotel chain’s website and app - and eventually in-room TVs. Read More
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