Advertising

News / Online

Uber partners with Rokt to surface offers to customers at checkout

By Kathryn Walson | August 24, 2022

The partnership will initially launch with Uber Eats. Read More

News / Online

Google's three best practices to capture travel demand

By Mitra Sorrells | August 2, 2022

As travel-related searches increase, Google offers tips on how brands can use data to drive bookings. Read More

News / Online

Consumers willing to pay more for inclusive travel choices

By Jill Menze | July 25, 2022

According to a new study, seven in 10 consumers are willing to pay more for a destination, lodging or transportation option that is more inclusive to all types of travelers. Read More

News / Online

My Method... How this hotel chain increased paid search return by 80%

By Luc Guilhamon - Equeco | July 18, 2022

The Mexico-based chain Hoteles City is using a solution from Equeco to find keywords that add efficiency and revenue to its business. Read More

News / Online

My Method... How Curacity heightened digital marketing revenue for Malibu Beach Inn

By Curacity | June 23, 2022

Utilizing traditional creators - aka publishers - for Malibu Beach Inn, Curacity’s digital media brand partners generated valuable exposure for the property. Read More

News / Online

Airbnb highlights unique properties through funding campaign

By Linda Fox | June 22, 2022

The company is providing $100,000 each to 100 people to create a unique property. Read More

News / Startups

EasyGuide lands £1M for TV advertising push

By Linda Fox | June 21, 2022

EasyGuide is a standalone entity offering tours and activities under the “easy” family of companies. Read More

News / Online

The evolution of digital advertising for travel

By Phocuswright Research | June 17, 2022

The digital advertising space for travel is in the midst of major changes, with bigger disruption around the corner. Read More

News / Online

My Method... How Visit Brazil increased U.S. bookings by nearly $6M

By Silvio Nascimento - Embratur | June 13, 2022

With visas no longer required for visitors from the U.S., Brazil planned a campaign to encourage Americans to visit. Read More

News / Online

Travel advertisers ramp up spend as demand recovers

By Jill Menze | June 9, 2022

According to a new report, travel ad spend in the U.S. has already reached nearly $623 million in 2022. Read More

Opinion / Online

A tactical approach to a cookieless travel campaign

By Kurt Weinsheimer - Sojern | June 7, 2022

By collecting the right first-party data and using it alongside the right tools and tactics, hotel marketers can deliver relevant, third-party cookie-free ads that boost direct bookings. Read More