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Opinion / Online

A tactical approach to a cookieless travel campaign

By Kurt Weinsheimer - Sojern | June 7, 2022

By collecting the right first-party data and using it alongside the right tools and tactics, hotel marketers can deliver relevant, third-party cookie-free ads that boost direct bookings. Read More

Opinion / Technology

A DMO's guide to NFTs

By Martin Stoll - Sparkloft Media | June 3, 2022

Travel marketers should pay close attention, understand the technology and start experimenting for themselves. Read More

News / Online

Snapchat unveils dynamic ads service for travel advertisers

By Linda Fox | June 1, 2022

The social media platform says it will serve the most relevant ads to Snapchatters interested in travel. Read More

News / Online

Agoda's Omri Morgenshtern talks localization, startup culture and leadership skills

By Yeoh Siew Hoon - WebinTravel | May 31, 2022

Omri Morgenshtern talks to WebinTravel's Yeoh Siew Hoon about stepping into the CEO shoes and current trends in Asia. Read More

Opinion / Online

How to increase bookings in a cookieless world

By Kurt Weinsheimer - Sojern | May 24, 2022

Marketers must not only capture first-party data in a cookieless world but also activate it. Read More

Opinion / Technology

A hotelier's guide to Google Analytics 4

By Sam Weston - 80 Days | May 23, 2022

It's an end of an era: Google is sunsetting Universal Analytics. Here's what hotels need to know the successor, Google Analytics 4. Read More

News / Technology

Hotels develop VR "twins" as first step into metaverse

By Mitra Sorrells | May 20, 2022

Hotels are beginning to develop virtual representations of their physical properties, which will eventually live in the metaverse and support sales and marketing. Read More

Opinion / Online

Why do travel providers miss the mark on personalization?

By Cara Whitehill - Unlock Advisors | May 19, 2022

Travel providers have the data and the tools to truly personalize offers - and yet, they don't. Read More

News / Technology

Marriott debuts media network in partnership with Yahoo

By Jill Menze | May 17, 2022

Using Marriott guest data, advertisers on the network will be able to target travelers via the hotel chain’s website and app - and eventually in-room TVs. Read More

Opinion / Online

The third-party cookie is crumbling - now what?

By Kurt Weinsheimer - Sojern | May 12, 2022

When third-party cookies go away, marketers must rely more than ever on first-party cookies - and that’s a good thing Read More

News / Online

Inside Expedia Group's new unified loyalty program

By Jill Menze | May 9, 2022

Called One Key, the program will allow loyalty members to earn and burn points across all of Expedia Group’s brands. Read More

News / Online

Booking Holdings reports quarterly record for gross bookings of $27B

By Mitra Sorrells | May 4, 2022

Booking Holdings' adjusted EBITDA in the Q1 2022 was $310 million, compared with an adjusted EBITDA loss of $195 million in Q1 2021. Read More

News / Online

Trivago reports Q1 profit of €21M but excludes recent €30M fine

By Mitra Sorrells | May 2, 2022

On April 22, the Australian Federal Court ordered Trivago to pay a €30.2 million penalty for making misleading claims about hotel room rates online and in television advertising. Read More

Opinion / Distribution

Remember Bing? A different option for hotels to Google

By Paola Romero - Mirai | May 2, 2022

Bing offers another shopping window where a hotel can be seen by many users who are not on Google and who now end up with the OTAs, because they are the only ones bidding on a hotel. Read More