Buoyed by the success of seeing a previous web video showing its cabin crew doing an unusual safety presentation, Cebu Pacific was at it again before the Christmas holidays.
This time the video is official, unlike the earlier effort which was made to look like a passenger clip but had the fingerprints of PR all over it.
It shows a Cebu crew performing the in-flight safety procedures to "All I Want for Christmas is You."
Half a million views on YouTube in less than ten days, but is a far cry from the five million in five days from the Lady Gaga-soundtracked performance from October 2010.
Meanwhile, over in Silicon Valley, startup investment firm First Round Capital also issued its annual Christmas video, enrolling a string of companies in its portfolio to, ahem, sing Rebecca Black's Friday (yeah, who?).
If you can make it to 1m20s, look out for HotelTonight's Sam Shank strutting his stuff.
He'll look back on this in years to come with fondness, no doubt.