Interesting data around mobile shopping habits in the US and UK, the type of purchases and users attitudes to mobile advertisements in this infographic from marketing research company, Intela.
Findings include:
- 44% of the US mobile users are more likely to make a purchase over mobile than a year ago, in the UK this number is at 40%
- 27% of men and 16% of women in the US are happy to spend $100+ per transaction
- 1 in 3 users in UK are more likely to respond to ads on their mobile than any other device
- For 1 in 3 users in the US, email is the key traffic source to make a mobile purchase
- 1 in 4 users in the US buy travel products over mobile, in the UK the ratio is 1 : 5