Latin America has been enjoying a wave of gangbusters growth, fueled in part by sustained interest from international tourists.
Travel companies have taken note, as they being to learn more about these consumers.
Boeing is predicting sustained growth in air traffic, per the following graphic, a leading indicator of regional growth as far as intra-continent connections and overall health.
For those travel brands looking to understand the Latin American consumer, it may be useful to begin this understanding via a comparison between United States and Latin American digital consumers: how to reach them on popular platforms, eCommerce spend and more.
Latin American specialist IMS created this detailed infographic to bring this comparison to fruition.
Click for the full-resolution infographic.