Viator

News / Online

Viator sees revenue and booking volume gains in Q2 2025

By Linda Fox | August 7, 2025

Tripadvisor Group revenue, which includes Viator, brand Tripadvisor and theFork, increased 7% year over year to $529 million while net income was $36 million. Read More

News / Online

Investor grabs 9% of "undervalued" Tripadvisor Group

By Linda Fox | July 3, 2025

Starboard said in an SEC filing that Tripadvisor shares were undervalued and that it would meet with the management and board of directors to explore opportunities to boost value. Read More

News / Online

How the travel industry is working to rebalance tourism as protests spread

By Morgan Hines | June 20, 2025

A panel of destination and sustainability executives discuss steps the travel industry can take to spread tourism beyond the most popular hotspots at Phocuswright Europe 2025. Read More

News / Online

Tripadvisor execs on AI strategy, brand trust and memberships

By Abby Crotty | June 12, 2025

Tripadvisor Group CEO Matt Goldberg and new Viator president Pepijn Rijvers sat down to discuss the changing travel landscape and its evolving strategy. Read More

News / Online

Tripadvisor targets "high-intent traffic" through AI

By Abby Crotty | May 7, 2025

The company, which owns the Tripadvisor brand, Viator and TheFork, reported a slight increase in revenue and adjusted EBITDA for the first quarter of 2025. Read More

Interview / Startups

Startup Stage: GuestOS provides an AI-powered concierge for hospitality, tourism, events

By Morgan Hines | May 5, 2025

GuestOS provides 24/7 multilingual voice support through a single phone number, giving guests instant access to hotel services, tour bookings and recommendations. Read More

News

Phocuswright Europe 2025: Shaping the next era of travel

By PhocusWire | April 7, 2025

The Phocuswright Europe 2025 program is live with the speaker line-up including executives from Airbnb, Accor, Booking.com, Expedia and Lufthansa. Read More

News / Online

Could a tours and activities push from Google penalize OTAs?

By Matthew Parsons | April 1, 2025

OTAs are at risk, as Google appears to be shaking up tours and activities listings, experts warn. Read More

News / Online

Tripadvisor brings in Booking.com veteran as president of Viator

By Linda Fox | March 17, 2025

Almost a year since Ben Drew stepped down, Tripadvisor Group is bringing in former Booking.com executive Pepijn Rijvers to lead Viator's next phase of growth. Read More

News / Technology

Alexa+ could earn “top-of-the-funnel” spot in travel research

By Morgan Hines | March 4, 2025

Travel brands including Tripadvisor and Uber have partnered with Amazon for the debut of its reimagined voice assistant. Read More

Interview / Startups

Startup Stage: Walkway helps activity providers grow through its AI-powered platform

By Linda Fox | March 3, 2025

Walkway helps experience providers price with confidence, track competitors, understand the market and uncover new ways to increase revenue. Read More

News / Online

Experiences becoming “strategic and financial center” of Tripadvisor Group

By Morgan Hines | February 20, 2025

All three segments of Tripadvisor Group, including Brand Tripadvisor, Viator and TheFork, contributed positively to group profit for the first time. Read More

News / Online

With U.S. TikTok ban looming, how could travel brands be impacted?

By Morgan Hines | January 16, 2025

Travel brands including Expedia, Booking.com, Airbnb, United Airlines, Hilton, Kayak and more use TikTok as part of their marketing strategies. Read More

News / Online

Opportunity rising in tours, activities as interest in experiences continues

By Morgan Hines | January 3, 2025

The desire to make ensure the experiences a traveler wants are available to book continues to be a priority. Read More

News / Technology

Phocuswright turns 30: Industry veterans look back and ahead

By Morgan Hines | December 11, 2024

Much of how we search, book and experience travel has changed since Phocuswright was founded in 1994, and three industry veterans reflect on that evolution and offer ideas on what's to come. Read More

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