Travel Technology and Innovation Trends 2023

As the world fully reopens in the wake of the COVID-19 pandemic, the travel industry can once again focus its attention squarely on the future. While significant challenges remain (i.e., inflation, recession, staffing, international conflict), it’s a good time to place strategy and competitive edge-building at the forefront.

Each year, Phocuswright's expert analysts identify the technology and innovation trends that will influence travel significantly in the coming year and beyond. This year, we’re exploring the growing roles of social media and Web3 in travel, addressing the realities of sustainability and our fragmented technology landscape, and pondering the impact of the next game-changing technologies like generative AI and eVTOLs.

The trends are based on the following 8 reports, some of which are currently available:

• The Future of Social Media, Influencers and Social Commerce in Travel
• Roundup: Web3 Is Proving Itself in Travel
• Green Travel Innovation Now (Yes, Now!)
• No Travel Experience Necessary: More Outsiders Enter the OTA Market
• Generative AI: Transforming the Travel Cycle
• Real-Time Revolution in Hotel Operations
• eVTOLs in Travel: Viable Addition or Flights of Fancy?
• Super Apps’ Secret Sauce