Phocuswright Research

News / Online

AI claims processing ranks last as a booking confidence driver

By Phocuswright Research | November 4, 2026

Phocuswright research asked travelers in 10 markets what would most boost their confidence to book, and a guaranteed full refund ranked as the top driver. Read More

News / Distribution

In Eastern Europe, local OTAs beat the giants by going narrow

By Phocuswright Research | October 29, 2026

Booking.com leads accommodation across most of Eastern Europe, but homegrown OTAs are growing faster by localizing hard. Read More

News / Online

Snow is optional: What moves winter sports travelers when the forecast fails

By Phocuswright Research | October 22, 2026

Five winter sports traveler segments point to different strategies for driving mountain bookings despite uncertain snow conditions. Read More

News / Online

Travelers pay more to cancel: 58% choose free cancellation over a lower price

By Phocuswright Research | October 13, 2026

Phocuswright research suggests that booking anxiety shapes how travelers shop, peaking at checkout, with one in five U.S. travelers abandoning a booking before payment. Read More

News / Online

Indonesia set to overtake Thailand as Southeast Asia's largest travel market

By Phocuswright Research | September 30, 2026

A fuel shock from the U.S.-Iran War has slowed regional growth to 2% in 2026. Phocuswright's new report tracks the fallout through 2029. Read More

News / Online

India's travel market stalls in 2025, then bets on a fare-driven rebound

By Phocuswright Resesarch | September 24, 2026

Resilient domestic travel will sustain strong demand for accommodation and car rental, and online penetration is on track to reach 62% by 2029, according to Phocuswright data. Read More

From Our Partners / Online

Booking anxiety is changing consumer behavior—and creating an opportunity for travel platforms

By Hannah Pearson | September 23, 2026

New Phocuswright and WiT research examines how booking anxiety is influencing travel and event decisions, from refund preferences to loyalty and conversion. Read More

News / Technology

Travel marketers look to improve AI visibility and prepare for agentic booking

By Mark Frary | September 16, 2026

Executives from Travelier, Skyscanner and Demand-Genius discussed agentic travel booking and the shift from SEO to GEO during a panel at Phocuswright's Travel Marketing AI Summit London. Read More

News / Distribution

China's OTAs face a reckoning as growth slows and regulators circle

By Phocuswright Research | September 15, 2026

What happens when a maturing, over-supplied market collides with regulatory pressure and AI disruption at once? Read More

News / Online

The trust economy: How European travelers decide who to believe

By Phocuswright Research | September 10, 2026

European travelers aren't rejecting technology; they're getting selective about who earns their trust. Read More

News / Technology

AI isn’t just for research anymore: What European travelers are actually doing with it

By Phocuswright Research | September 1, 2026

European travelers are using AI well beyond simple search, and data shows just how far it's spread across the trip journey. Read More

News / Technology

Why one European digital identity playbook won't work for three markets

By Phocuswright Research | August 25, 2026

The EU Digital Identity Wallet is gaining ground across Europe but not for the reasons its backers might expect. Read More

News / Online

Why the ANZ travel market is contracting in 2026 (and what recovers by 2029)

By Phocuswright Research | August 18, 2026

Phocuswright's Australia-New Zealand Travel Market Brief 2026 breaks down what's driving the downturn and when the market is expected to recover. Read More