Phocuswright Research

Why the ANZ travel market is contracting in 2026 (and what recovers by 2029)
News / Online
Why the ANZ travel market is contracting in 2026 (and what recovers by 2029)
By Phocuswright Research | August 18, 2026
Phocuswright's Australia-New Zealand Travel Market Brief 2026 breaks down what's driving the downturn and when the market is expected to recover. Read More
The challenge of keeping AI-generated travel review summaries accurate, objective and useful
News / Technology
The challenge of keeping AI-generated travel review summaries accurate, objective and useful
By Abby Crotty | August 13, 2026
AI-generated review summaries promise simplicity in travel, but can they capture the full picture? Read More
STRs enter a new phase of scrutiny and structural growth
News / Online
STRs enter a new phase of scrutiny and structural growth
By Phocuswright Research | August 11, 2026
Short-term rental gross bookings hit $219.9 billion in 2025, with growth split by region. Read More
Tours and activities growth is outpacing travel overall, distribution is lagging
News / Distribution
Tours and activities growth is outpacing travel overall, distribution is lagging
By Phocuswright Research | August 5, 2026
The Travel Experiences 2026 report, produced jointly by Phocuswright and Arival, sizes and forecasts the global experiences market through 2029 and examines how consumers engage with experiences in... Read More
How hoteliers can adapt to survive the AI discovery shift
News / Technology
How hoteliers can adapt to survive the AI discovery shift
By Morgan Hines | July 29, 2026
As travelers swap traditional search for generative engines, hospitality brands must restructure data layers and content. Read More
AI hits its stride: 5 takeaways for travel leaders
News / Online
AI hits its stride: 5 takeaways for travel leaders
By Phocuswright Research | July 28, 2026
More than half of U.S. travelers have now used AI to plan, book or navigate a trip, and expectations are climbing just as fast.  Read More
13% is the number that explains why OTAs need hotels to keep working
News / Online
13% is the number that explains why OTAs need hotels to keep working
By Phocuswright Research | July 23, 2026
This report is part of the U.S. Travel Market Report 2026 series, which includes matching essentials on airlines, hotels, car rental, cruise and packaged travel. Read More
A market rewired: 10 structural shifts redefining APAC travel
News / Online
A market rewired: 10 structural shifts redefining APAC travel
By Phocuswright Research | July 14, 2026
Travel in APAC is shifting—and it's no longer focused on one direction. Read More
European travelers are changing the rules
News / Online
European travelers are changing the rules
By Phocuswright Research | July 7, 2026
Phocuswright's Europe Consumer Travel Report 2026 breaks down exactly where markets are pulling apart.   Read More
U.S. Hotel and Lodging 2026: Slow growth, a stable split and AI waiting at the door
News / Online
U.S. Hotel and Lodging 2026: Slow growth, a stable split and AI waiting at the door
By Phocuswright Research | June 30, 2026
The 2026 outlook is cautiously optimistic for the hotel sector. Read More
OTAs lead, AI rises and travelers research less: New findings from three key European markets
News / Online
OTAs lead, AI rises and travelers research less: New findings from three key European markets
By Phocuswright Research | June 23, 2026
How Europe’s travelers are planning differently in 2026. Read More
Germany sets a travel spending record—sustaining it won’t be simple
News / Online
Germany sets a travel spending record—sustaining it won’t be simple
By Phocuswright Research | June 16, 2026
Phocuswright's Germany Travel Market Essentials 2026 examines the market's growth, structural vulnerabilities, future outlook and more. Read More
US car rental growth remains muted amid new pressures
News / Online
US car rental growth remains muted amid new pressures
By Phocuswright Research | June 9, 2026
Weaker inbound travel, vehicle recalls and evolving booking channels are shaping the industry's outlook. Read More
Inside the Philippines’ most overlooked $36B digital market
News / Online
Inside the Philippines’ most overlooked $36B digital market
By WiT | June 5, 2026
Explore data from WiT's "Online Travel Tracker Volume 5: Philippines In Focus."   Read More
Japan inbound boom becomes policy priority
News / Online
Japan inbound boom becomes policy priority
By Phocuswright Research | June 2, 2026
What comes next is less about volume and more about value, regional distribution and managing the strains of success.   Read More
The Phocuswright Conference 2026