Phocuswright Europe 2026

News / Distribution

Addressing the L2B ratio explosion

By Morgan Hines | July 9, 2026

With AI potentially driving look-to-book ratios to 200,000:1, can travel infrastructure survive the strain? Read More

News / Distribution

Travel visibility, trust and conversion take focus amid agentic commerce shift

By Abby Crotty | July 8, 2026

Executives from Perk, Microsoft Advertising and Revolut discussed the future of agentic commerce in travel during a panel at Phocuswright Europe. Read More

From Our Partners / Technology

Why hotel AI needs more than generic answers

By PhocusWire | July 7, 2026

Juanjo Rodriguez, chief AI officer at Lighthouse, discusses hotel data, domain-specific AI, revenue management and why connected systems matter for hospitality’s next phase. Read More

News / Distribution

Weighing build versus buy in travel's AI era

By Linda Fox | July 6, 2026

Executives from Amadeus, Etraveli and HTS discussed acquisition strategy and in-house development during a session at Phocuswright Europe 2026. Read More

From Our Partners / Online

Why traveler loyalty depends on what happens when things go wrong

By PhocusWire | July 1, 2026

Allianz Partners’ Anna Kofoed discusses why travel loyalty depends not only on points and perks but also on how brands respond when disruption, illness or emergencies affect the traveler journey. Read More

Interview / Technology

AI debate continues: Will travel's biggest brands thrive or falter?

By Cathy Walsh | July 1, 2026

Mario Gavira and Christian Watts brought their ongoing PhocusWire debate to the studio at Phocuswright Europe 2026, offering sharply different views on how artificial intelligence will reshape travel... Read More

News / Online

Hostelworld’s Gary Morrison on building for the social traveler

By Cathy Walsh | June 30, 2026

Hostelworld CEO Gary Morrison discussed how the industry misunderstands hostel travelers, the company's strategy and more at Phocuswright Europe. Read More

Interview / Technology

CEO Spotlight: Julie Cheetham of Travalyst

By Linda Fox | June 23, 2026

Ahead of Climate Week London 2026 Travalyst CEO Julie Cheetham discusses how the travel sustainability discussion has evolved to conversations around risk management and revenue impact. Read More

News / Online

Booking.com's James Waters on the human psyche, AI and shiny things

By Linda Fox | June 18, 2026

James Waters, chief business officer of Booking.com, spoke about the ways AI is impacting the travel industry and human behavior during an interview at Phocuswright Europe 2026. Read More

Interview / Online

The new rules of travel discovery in the age of AI

By Cathy Walsh | June 17, 2026

During an interview at Phocuswright Europe, John Matson of Propellic and Carlo del Mistro of Stiplo explored how generative AI is reshaping travel discovery, brand visibility and competitive dynamics... Read More

Event / Online

Phocuswright Europe 2026

June 15-17, 2026

Join us at Phocuswright Europe in Barcelona for exclusive networking opportunities, research-driven content and engaging experience sessions. On Demand

News / Online

Phocuswright Europe 2026: Navigating the new era

By PhocusWire | May 4, 2026

The Barcelona conference will examine how artificial intelligence, distribution shifts and changing traveler expectations are reshaping travel strategy. Read More

News / Startups

Calling all travel startups: Global Startup Pitch returns in 2026

By WiT | February 10, 2026

The Grand Finals will be held at Phocuswright Europe in Barcelona this summer. Read More

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