PhocusWire has been an important partner for us in the development and delivery of thought leadership to the hard hit hotel industry. The impressive metrics we’ve been able to achieve together over the course of 2020 shows that readers find our content to be impactful, relevant, and high-quality. We pride ourselves on being industry experts, and clearly PhocusWire readers agree.
- On average, Amadeus Hospitality’s article first month pageviews beat our benchmark by 33% and first-month unique pageviews by 17%.
- Articles eNewsletter banner ads consistently beat our benchmarks for clicks, driving significant traffic to their articles.
- PhocusWire was able to include Amadeus Hospitality’s eNewsletter banner ads into more than the contracted amount, increasing both visibility for the brand and promotion of the content.
- Total registrants for June webinar: over 4,600 (the most in PhocusWire's history)
- Total registrants for September webinar: over 1,500 (beat benchmark by 180%)
INDUSTRY SEGMENTS OF WEBINAR PARTICIPANTS
The June 9th webinar attracted over 4,600 registrants and more than 2,700 decision makers and executives from the hospitality industry.