Amadeus Hospitality

Industry Client Story

INDUSTRY CLIENT STORIES - Amadeus Hospitality

INDUSTRY CLIENT STORIES - Amadeus Hospitality

INDUSTRY CLIENT STORIES - Amadeus Hospitality

GOALS

The Hospitality division of Amadeus partnered with PhocusWire in 2020 to run a large thought leadership campaign in support of the hospitality industry as the COVID-19 pandemic spread. Amadeus and PhocusWire collaborated on a series of articles and webinars sharing hotel best practices during a crisis, along with forward-looking occupancy data and traveler booking trends to help inform hotelier’s revenue strategies. The results speak for themselves.

COMPONENTS

4 client written sponsored articles
2 live webinars with supporting promotional campaigns

Sponsored Articles:

Webinar:

This webinar presented a real-time look at the effects of COVID-19 on the hotel industry across many global regions. By presenting Amadeus business intelligence data along with the results of new research in partnership with hospitality organization HSMAI, Amadeus was able to draw the largest audience for a webinar in PhocusWire history – 4,600+ registrations.

RESULTS

PhocusWire has been an important partner for us in the development and delivery of thought leadership to the hard hit hotel industry. The impressive metrics we’ve been able to achieve together over the course of 2020 shows that readers find our content to be impactful, relevant, and high-quality. We pride ourselves on being industry experts, and clearly PhocusWire readers agree.
Paul Barron, EVP, Marketing, Partnerships & Commercial Operations, Hospitality, Amadeus

SPONSORED ARTICLES

  • On average, Amadeus Hospitality’s article first month pageviews beat our benchmark by 33% and first-month unique pageviews by 17%.
  • Articles eNewsletter banner ads consistently beat our benchmarks for clicks, driving significant traffic to their articles.
  • PhocusWire was able to include Amadeus Hospitality’s eNewsletter banner ads into more than the contracted amount, increasing both visibility for the brand and promotion of the content.

SPONSORED WEBINAR

  • Total registrants for June webinar: over 4,600 (the most in PhocusWire's history)
  • Total registrants for September webinar: over 1,500 (beat benchmark by 180%)

INDUSTRY SEGMENTS OF WEBINAR PARTICIPANTS

The June 9th webinar attracted over 4,600 registrants and more than 2,700 decision makers and executives from the hospitality industry.

Country

Country

Industry Segment

Industry Segment

WHY WAS THIS APPROACH SO SUCCESSFUL?

Amadeus Hospitality was able to effectively pivot during extremely challenging times and develop targeted and timely content. The market was ready to start focusing on recovery after COVID-19 and we identified key topics that our audience was ready to hear.

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