Air New Zealand is on a bit of roll with its web videos, but this latest effort clearly really shows that quirky and odd can go a long way.
Uploaded just 24 hours ago, Mile-High Madness with Richard Simmons (a US celebrity fitness instructor) has already managed to attract 40,000 hits.
It will probably leave many viewers slightly spluttering over their breakfasts and forwarding around their social networks, but that's the point, of course.
RichRoll follows other viral hits such as a clip featuring rapper Snoop Dogg (almost 400,000, uploaded a week ago) and the infamous Bare Essentials body paint clip (six million and counting).