What Else? SAS social campaign, BDRC PillowChat, Tourism Thailand mobile, Siteminder-Lifestyle RetreatsNewsBy PhocusWire | July 5, 2012Share This article was originally published on What else is going on in the world of travel tech? A round-up of other stories from across the industry... Scandinavian Airlines is encouraging customer feedback and suggestions via its newly created My SAS Idea portal. The airline believes it is the first to create a standalone forum to facilitate ongoing engagement with customers. The portal will also enable users to vote on the ideas.BDRC Continental is helping hotels monitor social media mentions via PillowChat. The service merges ratings and scores on travel websites with guest feedback and reviews to provide hotels with customer perceptions of properties and brand. A dashboard facility will also enable hotels to engage with and respond to customers.Tourism Thailand has unleashed its Lifestyle Thailand application for iPhone and Android. The app enables users to select a theme from eight different lifestyles and then provides ideas on accommodation, restaurants and activities. It also includes a deal section, Google Maps and social media sharing.SiteMinder is helping Bali-based Lifestyle Retreats expand its inventory to additional travel sites via the Channel Manager technology. The luxury resorts company is also using SiteMinder's TheBookingButton engine for its hotel websites. SiteMinder